If Instagram is part of your social media strategy but you’re not getting the results you’re hoping for, there are several things to consider. Some things are fairly obvious and tips you’ve probably heard before such as taking the time to thoroughly get to know your audience. This includes paying attention to when they’re most likely to be online and scheduling your posts based on this information.
Recently Instagram revealed that reels longer than 90 seconds may be hurting your performance rather than helping. This is surprising information since both Instagram and TikTok keep encouraging users to post longer content.
Reels created in Instagram do have a maximum length of 90 seconds, but it’s possible to upload longer clips such as 3-minute clips and 10-minute clips. Even though Instagram users have been allowed to clips that are longer than 90 seconds, experiments with using this approach aren’t going well. It turns out that longer reels may actually be hurting your performance on Instagram.
Things to Do to Improve Instagram Results
To build brand awareness, it’s important to post regularly. To accomplish this, it helps to plan ahead and schedule posts in batches so you show up regularly in the feeds of your followers. Once you’ve learned when your audience is most likely to be online, aim to post consistently around that time and consider posting on multiple platforms at the same time.
Share a mix of content types and work on driving authentic engagement with high-quality content and higher-resolution videos. Pay attention to your analytics so you can do more of what’s working and make changes to things that aren’t. Engage with your followers and respond to comments promptly.
Things to Avoid Doing to That May Harm Instagram Performance
If you’re not happy with your Instagram performance, you may be doing some things that are hurting you. Posting low-quality content or content you didn’t create should be avoided. The quality of your content is more important than the quantity.
Posting on multiple platforms around the same time is a good strategy, but if you’re publishing content with watermarks from other apps, that’s not helping you to succeed on Instagram. On any social media platform, failing to plan your content ahead of time and failing to engage with followers promptly may also cause your performance to be less than optimal.
Getting the Best Results From Social Media
Social media is always changing and marketers need to stay on top of changes as they happen, such as the recent information about the impact of longer reels on Instagram performance. It can be difficult for marketers to do all the tasks that need to be done and stay on top of constant changes on social media platforms at the same time.
The experts at Softline Solutions stay on top of social media changes so you don’t have to. For help developing a strong and profitable web presence, get in touch with Softline Solutions today.
