Organic Social
Organic social is marketing on social media by investing time rather than money. Strategic organic social marketing is a powerful method of engaging with your audience and building your brand.
Why Organic Social
- Reach your audience
- Keep your audience
- Convert your audience
Social media marketing: strategically designed, implemented and managed
We develop customized social media solutions based on our clients’ unique needs. We identify a diverse set of unique targeting to reach your target audience through digital marketing based on browsing behavior, interests, behaviors and demographics. By creating multiple ads and target audiences we are able to see which ad set is converting best and amplify that particular ad and optimize other ad sets.
OUR PROCESS
Our Approach to Organic Social
Audit: Industry & Competitor Review
We will conduct an assessment of your current performance and communications practices, and compare them with industry best practices. To better understand your company’s precise needs, we will ask questions that will help us build a brand guide tailored towards your objectives. Softline Solutions believes continuous planning is fundamental to achieving campaign success.
Goals, Platforms, and Strategy
We identify which social media channels it is essential for your business to have a presence on. Our process includes developing a brand guide, messaging strategy, and interaction best practices. We will also present a paid monetization strategy. We will understand your target audience by identifying key demographic, interest, and behavioral characteristics.
Create and Revise
Softline Solutions will develop original social media content following brand guidelines, including custom graphic design, unique copy-written text, and innovative posting styles. Rest assured, no content will be posted without your approval. We are dedicated to ensuring that you love every post on your brand’s channels.
Post and Engage
Utilizing scheduling insights, your content will be posted at the optimal time that your audience is most likely to be online and interact. We will build personal relationships with your audience by being prompt, authentic, and understanding.
Monitor and respond
We will provide timely responses to all social media comments, questions, and concerns addressed by customers. Following our predefined interaction guide we will promptly respond to community inquiries, but we won’t hesitate to email you about specific or unique questions. Your followers will know that your brand cares and is always available if needed.
Monthly Reporting and Optimization
Softline Solutions will present a comprehensive report summarizing your campaign’s performance each month. Our reports consist of a breakdown of audience insights, impressions, engagement, and additional growth metrics. We will conclude by identifying monthly key learnings and objectives moving forward.
CASE STUDIES
How we’ve helped other grow their online presence and business.
XTIVIA
XTIVIA is a multi-channel IT solutions provider that provides services in many sectors from software, developm...
1-800-Bollards
Since 2008, 1-800-Bollards, a woman-owned business, has been a leading supplier of architectural and security ...
Canada Dental Group
Canada Dental is a local dental provider with a reputation for excellence in service and works ...
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