Pay per click marketing (PPC) is a method of advertising that allows you to pay only when your ad is clicked by an interested person online. It’s an approach that can get targeted visitors to your website very quickly possibly even instantly.
On-Page SEO Best Practices: Optimizing Content For Maximum Exposure
There are a variety of factors that can impact your content’s ability to rank well in search engines. On-page SEO best practices refers to using deliberate strategies to optimize your content so that you achieve as much exposure as possible. Content without SEO strategy isn’t likely to keep up with the competition or be found… Continue reading On-Page SEO Best Practices: Optimizing Content For Maximum Exposure
Landing Page Design Tips From Lead-Gen Experts
Landing pages are a big part of your inbound marketing strategy and the intention behind them is to convert visitors into leads. While you have to test to find out for sure what your visitors will respond to many lead-gen experts recommend a few landing page design tips that may help to improve your response… Continue reading Landing Page Design Tips From Lead-Gen Experts
Digital Marketing Automation: How To Leverage Machine Learning
It’s the dream of every marketer to automate as many tasks as possible particularly when it comes to pay-per-click bidding tactics. Automating some of your marketing tasks helps you prioritize and increase your efficiency. As technology continues to advance the dream of automating tasks is becoming a reality through digital marketing automation. Some marketing tasks… Continue reading Digital Marketing Automation: How To Leverage Machine Learning
Better E-Commerce Marketing In 3 Easy Steps
Today, e-commerce businesses are common, but not so distinctive when it comes to effective marketing strategies. Without a universal solution, e-commerce marketing can get overwhelming before any progress is seen, and that’s discouraging to new and tested business owners alike. Fortunately, you can boost your effort for better e-commerce marketing in just three simple steps… Continue reading Better E-Commerce Marketing In 3 Easy Steps
Google Ads Management Tips: 5 Expanded Text Ad Mistakes
Expanded text ads (ETA) may now be a significant part of your google ads management strategy; however, there are right and wrong ways to go about this advertising process. Frankenstein-like text messages created from a call-to-action here, and a few snippets of old ad copy there, are not effective, as they do not involve producing… Continue reading Google Ads Management Tips: 5 Expanded Text Ad Mistakes
Google Ads Management Tips: 5 Expanded Text Ad Mistakes
Expanded text ads (ETA) may now be a significant part of your google ads management strategy; however, there are right and wrong ways to go about this advertising process. Frankenstein-like text messages created from a call-to-action here, and a few snippets of old ad copy there, are not effective, as they do not involve producing… Continue reading Google Ads Management Tips: 5 Expanded Text Ad Mistakes
Avoid These 3 PPC Mistakes to Optimize Your Marketing Budget
It doesn’t take much for your pay-per-click (PPC) budget to disappear. Rather than wondering what happened, learn how to avoid costly mistakes and maintain your budget. Check out these mistakes you should sidestep and enjoy many more effective PPC campaigns: Mistake #1: Ignoring RLSA Settings Failing to pay attention to your RLSA settings is a… Continue reading Avoid These 3 PPC Mistakes to Optimize Your Marketing Budget
Google Panda & Penguin Updates
Glenn Gabe from G-Squared Interactive put together and amazing article explaining the details behind the recent updates to Googles Panda and Penguin updates. I am pulling this article directly from Search Engine Journal as it needs no rewrite or explanations. Penguin or Panda? How To Determine Which Google Algorithm Update Impacted Your Website Ever since… Continue reading Google Panda & Penguin Updates
