The marketing world is as fast-paced as ever thanks to continual technological changes and ever-expanding data access. Marketing teams are spending as much as one-third of their budgets on channels and features they had no idea about even a few years ago according to the State of Marketing report from Salesforce. The report found websites… Continue reading Digital Marketing Trends in 2018: Lessons and Opportunities
Pay Per Click Marketing Pros And Cons
Pay per click marketing (PPC) is a method of advertising that allows you to pay only when your ad is clicked by an interested person online. It’s an approach that can get targeted visitors to your website very quickly possibly even instantly.
On-Page SEO Best Practices: Optimizing Content For Maximum Exposure
There are a variety of factors that can impact your content’s ability to rank well in search engines. On-page SEO best practices refers to using deliberate strategies to optimize your content so that you achieve as much exposure as possible. Content without SEO strategy isn’t likely to keep up with the competition or be found… Continue reading On-Page SEO Best Practices: Optimizing Content For Maximum Exposure
Google Ads Management Tips: 5 Expanded Text Ad Mistakes
Expanded text ads (ETA) may now be a significant part of your google ads management strategy; however, there are right and wrong ways to go about this advertising process. Frankenstein-like text messages created from a call-to-action here, and a few snippets of old ad copy there, are not effective, as they do not involve producing… Continue reading Google Ads Management Tips: 5 Expanded Text Ad Mistakes
Google Ads Management Tips: 5 Expanded Text Ad Mistakes
Expanded text ads (ETA) may now be a significant part of your google ads management strategy; however, there are right and wrong ways to go about this advertising process. Frankenstein-like text messages created from a call-to-action here, and a few snippets of old ad copy there, are not effective, as they do not involve producing… Continue reading Google Ads Management Tips: 5 Expanded Text Ad Mistakes
Better E-Commerce Marketing In 3 Easy Steps
Today, e-commerce businesses are common, but not so distinctive when it comes to effective marketing strategies. Without a universal solution, e-commerce marketing can get overwhelming before any progress is seen, and that’s discouraging to new and tested business owners alike. Fortunately, you can boost your effort for better e-commerce marketing in just three simple steps… Continue reading Better E-Commerce Marketing In 3 Easy Steps
