Category: Uncategorized

Pay per click advertising has been a cornerstone of online marketing for nearly two decades now, and yet, for the average business owner or company, it’s still shrouded with as much mystery as folklore and urban legends.

E-commerce marketing is a necessary part of any online business that sells products, no matter what kind, to grab the attention of search engines and target audiences. If you recently got your e-commerce site up and cannot wait to share your wares with the masses, use these tips to help get your products noticed.

If you are new to the world of Google Adwords you are hardly alone. While this marketing option has been around for some time there are new crops of users every day. Make the most of your marketing efforts with these tips from Google Adwords experts to save yourself money time and anxiety:

Programmatic ad buying refers to the “algorithmic purchase and sale of ad space in real time.” Software automates the buying process and subsequently the placement and optimization of assorted media through a bidding system. If you are in the process of re-imagining your brand’s marketing campaigns learn why programmatic buying may be exactly what your… Continue reading What Is Programmatic Ad Buying & Its Benefits?

Google Shopping Carts Vs. PayPal Online shopping has become a mainstay for many people making it necessary for e-commerce sites and similar online operations to create simple hassle-free checkout processes. Google shopping carts are among the many options available to online retailers but how do they compare to their Paypal counterparts? Let’s find out. Making… Continue reading Google Shopping Carts vs PayPal: Pros & Cons

PPC managers or pay-per-click managers have seemingly-endless to-do lists. If you are one of these managers and are relatively new to the PPC game do not panic. There are plenty of tips and tricks for keeping your work life manageable so you get the results you want.

Since the social media juggernaut has shown no signs of leaving the marketing pantheon learning how to successfully advertise on Facebook is one of the best things you can do to increase brand awareness and drive conversions. If you are new to advertising on social media and are unsure about where to begin use the… Continue reading How To Advertise On Facebook Successfully: 5 Tips

The marketing world is as fast-paced as ever thanks to continual technological changes and ever-expanding data access. Marketing teams are spending as much as one-third of their budgets on channels and features they had no idea about even a few years ago according to the State of Marketing report from Salesforce. The report found websites… Continue reading Digital Marketing Trends in 2018: Lessons and Opportunities