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The best ad agency websites not only offer a wide variety of marketing services they function as learning tools. Such websites provide numerous marketing strategies if you know where to look and subsequently serve as wonderful inspiration for your own advertising campaigns. Here are four marketing strategies from ad agency websites you can put to… Continue reading 4 Marketing Strategies We Can Learn From Ad Agency Websites

Plenty of advertising agencies promise the galaxy to potential clients making it important to remember that not all agencies are worth the time and effort. Help yourself find the ad agency of your business dreams by knowing what to look for and subsequently sidestepping a whole lot of headaches.

Search engine optimization (SEO) and search engine marketing (SEM companies) can be difficult to tell apart. Are there any differences between them? Both terms can be utilized interchangeably which makes the concepts even harder to grasp. To get the most out of your online marketing it’s imperative to know the difference between SEO and SEM… Continue reading SEM Companies Versus SEO Agencies: What’s The Difference?

Pay per click advertising has been a cornerstone of online marketing for nearly two decades now, and yet, for the average business owner or company, it’s still shrouded with as much mystery as folklore and urban legends.

E-commerce marketing is a necessary part of any online business that sells products, no matter what kind, to grab the attention of search engines and target audiences. If you recently got your e-commerce site up and cannot wait to share your wares with the masses, use these tips to help get your products noticed.

If you are new to the world of Google Adwords you are hardly alone. While this marketing option has been around for some time there are new crops of users every day. Make the most of your marketing efforts with these tips from Google Adwords experts to save yourself money time and anxiety:

Programmatic ad buying refers to the “algorithmic purchase and sale of ad space in real time.” Software automates the buying process and subsequently the placement and optimization of assorted media through a bidding system. If you are in the process of re-imagining your brand’s marketing campaigns learn why programmatic buying may be exactly what your… Continue reading What Is Programmatic Ad Buying & Its Benefits?

Google Shopping Carts Vs. PayPal Online shopping has become a mainstay for many people making it necessary for e-commerce sites and similar online operations to create simple hassle-free checkout processes. Google shopping carts are among the many options available to online retailers but how do they compare to their Paypal counterparts? Let’s find out. Making… Continue reading Google Shopping Carts vs PayPal: Pros & Cons