Video is a powerful way to reach your audience on many social media platforms including Instagram. Even though Instagram was once known primarily for sharing pictures, this platform has evolved to a place where marketers can interact with users using several different types of video. The number of Instagram users continues to grow, giving you… Continue reading Instagram Video Types
Use Evergreen Content in Your Year-Round Content Marketing
The goal of an effective online marketing strategy is to reach the right people at the right time, which means providing solutions to prospects at the exact moment they need it. One way to do this is by including evergreen content in your content marketing strategy. Like trees that stay green and don’t go dormant,… Continue reading Use Evergreen Content in Your Year-Round Content Marketing
Building an Effective Content Marketing Strategy
One of the most important aspects of building an online presence is content marketing. It’s a way to provide relevant information that attracts the people who are interested in what you have to offer. While the importance of content marketing is a well-known fact, not all marketers really understand how content marketing works. Here are… Continue reading Building an Effective Content Marketing Strategy
Why Email Marketing is Still Vital in 2022
With the continual growth of social media, many people expected email marketing to become a less important part of a digital marketing strategy. There are around 4 billion email users worldwide, and this number continues to grow. There are several reasons email marketing is still a vital part of an effective overall online marketing strategy… Continue reading Why Email Marketing is Still Vital in 2022
Optimizing Social Media Platforms for Best Results
Creating a successful social media marketing campaign depends on catching the right people’s attention on the right platform at the right time. There’s a lot to think about if you want to get effective results including messaging, imagery, and tone. So, what does it take to create great content for any social media platform? Create… Continue reading Optimizing Social Media Platforms for Best Results
Why Email Marketing is Still an Important Strategy in 2022
Digital marketing is continually evolving and with social media and other new technologies growing, many people thought email marketing would become less important. Instead, it continues to be a widely used and effective communication tool. Worldwide the number of email users is over 4 billion, and this number continues to grow. Here are several reasons… Continue reading Why Email Marketing is Still an Important Strategy in 2022
What Goes into an Effective Email Marketing Campaign?
Marketing is always changing and evolving, but one thing remains constant and that’s the power of email marketing. It’s one of the most effective ways for brands to build ongoing relationships with customers, and most companies report a much higher return on investment from email marketing than from social media or other forms of content… Continue reading What Goes into an Effective Email Marketing Campaign?
Is Your Ecommerce Website Conversion Ready?
If you’re getting ready to run Google Ads for your e-commerce website, before spending money driving traffic to your website, double-check that your website is ready to convert. Conversion Rate Optimization At least monthly, audit your website to look for broken links. Visitors to your website who run across broken links may quickly click away… Continue reading Is Your Ecommerce Website Conversion Ready?
What’s Important in SEO in 2022?
Digital marketing is continually evolving, and that’s especially true of SEO. If you’re wondering what to prioritize in SEO this year, here are some of the most talked-about things in the world of SEO in 2022. A/B Testing Testing your marketing tactics continues to be imperative for SEO success. You can’t just decide to post… Continue reading What’s Important in SEO in 2022?
21 Ideas to Fill Your Social Media Content Calendar
Regular content posting on social media is a great way to increase brand awareness and engage with your followers. Sometimes it seems impossible to be creative on a daily basis, but that’s exactly what you need to do to keep your followers interested and to attract new prospects. If your well of content ideas has… Continue reading 21 Ideas to Fill Your Social Media Content Calendar
