If you’re an SEO professional, the concept of E-A-T isn’t new to you. E-A-T was introduced by Google several years ago, and it stands for Expertise, Authoritativeness, and Trustworthiness. The idea behind this concept is that content should be helpful to users and provided by authorities with proven expertise. E-A-T is a guideline that’s considered… Continue reading Better SEO Results with E-A-T Auditing
Build Your Brand with TikTok for Business
When you think of building your brand on social media, TikTok may not be the first platform that comes to mind, but there are good reasons to include this platform in your social media marketing strategy. With users in 140 countries, it continues to grow at an astonishing rate, and it passed one billion, monthly… Continue reading Build Your Brand with TikTok for Business
What Are the Best Times to Engage on Social Media?
Social media marketing is a powerful way to find and engage with customers and prospects based on where they are already spending their time. Opportunities on social media are almost limitless for businesses, considering there are more than 4 billion users of different social media platforms and many people engage with more than one platform.… Continue reading What Are the Best Times to Engage on Social Media?
Are You Making the Most of Your Reporting and Analytics?
Here’s a pop quiz for you. If your reports show that there’s been a ten percent growth in revenue this quarter, does that automatically mean your marketing strategy is working? It’s not uncommon for marketers to say yes, but there’s more to your data than one number. Top marketers take the time to analyze the… Continue reading Are You Making the Most of Your Reporting and Analytics?
Social Media Trends and SEO
When you compare social media trends with related search terms on Google Trends, it’s clear that there’s a correlation between the two. When trends go viral, search engine results for topics related to current trends on social media typically increase. If your digital marketing strategy doesn’t include taking advantage of social media trends to grow… Continue reading Social Media Trends and SEO
Tips for TikTok Videos
Social media marketing is a great way to raise brand awareness and attract new prospects. If you’ve been focused on Facebook, Instagram, and Twitter and haven’t spent much time promoting your brand on TikTok, you’re not alone. Many brands haven’t yet spent much time exploring TikTok, but it’s a fast-growing platform, so it’s a platform… Continue reading Tips for TikTok Videos
Twitter Shops in Beta Testing for E-commerce Businesses
E-commerce efforts on Twitter are expanding for select merchants through a feature known as Twitter Shops, currently in beta testing. This feature allows merchants to showcase up to 50 products on their Twitter profile, giving much more room than Shop Spotlight, another Twitter feature, that only allows showcasing five products on the profile. Twitter Shops… Continue reading Twitter Shops in Beta Testing for E-commerce Businesses
Handling Negative Facebook Comments
It’s not unusual for businesses to get negative Facebook comments, even if they provide outstanding service or products. Many people use Facebook as a place to vent and in many cases, what they really want is to be heard and acknowledged. Small businesses are sometimes tempted to delete their Facebook page rather than deal with… Continue reading Handling Negative Facebook Comments
Defining Your Brand Voice
An important part of building your online presence is defining your brand voice. Your brand may be recognizable by your logo and design colors, but your audience should also be able to recognize your brand voice. Content posted on different social media platforms should have a consistent voice and tone as a way of growing… Continue reading Defining Your Brand Voice
The Changing Landscape of Advertising on TikTok
When it comes to social media apps, TikTok is one of the most popular among young people. This short-form video-sharing platform is a great place for marketers to get a handle on what’s trending among Gen Z and Millennials and also a great place to build brand awareness. By tapping into your brand’s creative side,… Continue reading The Changing Landscape of Advertising on TikTok
