Apple’s recent update to iOS14.5 requires Facebook advertisers to show a prompt to users asking their permission to have activity tracked across other websites and apps. This change gives users the ability to block ad tracking. There’s no doubt this will have an impact on marketers who rely on ad tracking to monitor conversions. Facebook… Continue reading The Impact of Apple’s iOS14.5 on Facebook Advertising
Tips for Generating B2B Leads Using Instagram Stories
Instagram probably isn’t the first platform that comes to mind when you think of generating B2B leads. While it might not be the most obvious choice for B2B marketing, it’s a platform that shouldn’t be overlooked. Instagram is rapidly evolving and has gone way beyond being a platform centered around photo sharing. It gives you… Continue reading Tips for Generating B2B Leads Using Instagram Stories
Planning Digital Advertising Improvements in 2021
The global pandemic of 2020 caused economic volatility all over the world and impacted businesses big and small. Businesses in every vertical faced budget cuts and difficult decisions, some of which affected digital advertising. The beginning of 2021 represents a new year and a fresh start, but the pandemic and the uncertainty surrounding it aren’t… Continue reading Planning Digital Advertising Improvements in 2021
Targeted Advertising on Facebook
When you’re creating a solid PPC foundation, don’t overlook the power of Facebook and Instagram advertising. Combined global users of these two platforms total more than 3.7 billion users and provide a unique opportunity to reach your audience where they’re regularly spending time. Social media marketing is one of the most cost-effective methods of connecting… Continue reading Targeted Advertising on Facebook
Take Advantage of Instagram Changes to Branded Content Ads
Branded content ads were introduced by Instagram last year. These ads are a method for influencers to be able to identify when their posts have been sponsored by a brand or company. Until now, branded content was done by creating organic posts first, and brands could promote existing content from creators as an ad. These… Continue reading Take Advantage of Instagram Changes to Branded Content Ads
2020 Social Media Marketing Trends
Social media has become a way of life for most people, particularly millennials and Generation Zers. It’s a powerful platform full of opportunity for businesses that know how to leverage it. When it comes to staying in front of your audience where they are, it’s clear that social media is an extremely important tool. Over… Continue reading 2020 Social Media Marketing Trends
The State of Social Media in 2020
Social media usage continues to grow rapidly in 2020, making it an extremely important tool for marketers to include in their digital strategy. While social media sites are used for posting pictures and chatting with friends, they’re also used for interaction and engagement with businesses, including research and product discovery. Close to half of the… Continue reading The State of Social Media in 2020
Instagram Marketing Trends in 2019
Instagram continues to grow rapidly and now has over one billion monthly users. This means that it pays to build a presence on this platform as long as you get to know your audience and what they want along with what type of content gets the most results. All forms of social media are continually… Continue reading Instagram Marketing Trends in 2019
Google vs. Facebook Marketing Pros & Cons
When it comes to online marketing, there are two options that stand out: Google AdWords and Facebook. Each offers distinct advantages and disadvantages, which is why it’s a good idea to use both in your marketing strategy if your budget allows for it. Should your budget only allow for one, use the following information to… Continue reading Google vs. Facebook Marketing Pros & Cons
