LinkedIn advertising brought in $181 million in revenue in the second quarter of 2016. That might sound impressive, but when you compare it to the advertising revenues of Google and Facebook in the same quarter—$19 billion and $6 billion, respectively—the LinkedIn number seems pretty paltry. LinkedIn provides advertisers with the possibility of reaching the platform’s… Continue reading 7 Problems with LinkedIn Ads
Why Is Social Media Important for Small Businesses?
You know that having a quality social media presence as a small business is important and while many websites tell you the ins and outs of how to have a better social media presence, few go into the details as to why it’s important. It’s hard to imagine that there are any businesses that haven’t… Continue reading Why Is Social Media Important for Small Businesses?
Why is social media so important to local SEO efforts?
There are some conflicting signals coming from search engines like Google and Bing regarding the place that social media has in their search results. Everything from “yes, it plays a part” to “no, it doesn’t have a role” has been heard over the last few years. However, the role that social media plays with regard… Continue reading Why is social media so important to local SEO efforts?
Are You Doing Your Social Media Right?
At this point, if you’re not playing in the social media arena to promote your business locally, you are missing out on a huge opportunity to get a whole sector of the population coming in your door or visiting your site. Social media is here to stay in whatever form is currently most used, and… Continue reading Are You Doing Your Social Media Right?
If you aren’t doing social media right, you could be missing out
When considering if social media plays a role with Search Engine Optimization, or SEO, you need to think about how your brand is appearing on the various social media channels like Facebook, Twitter, YouTube, Google+ and so on. It used to be that SEO was mostly about links – building a lot of them and… Continue reading If you aren’t doing social media right, you could be missing out
The Rise Of Visuals – Is Pinterest or Youtube Something Your Business Has Considered?
In the SEO world, there is a rise of visuals grabbing hold of Internet marketers. Today, websites like Pinterest and YouTube are becoming more popular than ever. As a business, have you ever considered these websites for your marketing campaigns? As an SEO company, we value these websites heavily and were constantly encouraging our clients… Continue reading The Rise Of Visuals – Is Pinterest or Youtube Something Your Business Has Considered?
The Importance Of Business Blogs For Search Engine Presence And Branding
Having a blog as a business is incredibly important. Business blogs help you build up a search engine presence and they also provide a means for you to build your brand online. Without a blog, there will be no way for your business to expand on the Internet and get the word out about your… Continue reading The Importance Of Business Blogs For Search Engine Presence And Branding
How Social Media Improves Local SEO and Website Ranking
When we talk about social media and SEO, we are talking about two things that are pretty intricately woven together. How you do with social media can have a direct and heavy impact on your search rankings with just about any of the major search engines. Most of the conversations are pretty general and non-specific… Continue reading How Social Media Improves Local SEO and Website Ranking
Successful Brands Use These 4 YouTube Marketing Strategies
When it comes to advertising strategies, many small business owners understand that YouTube provides a wealth of opportunity. However, most are stumped as to what it takes to create a successful video marketing campaign. YouTube is, by far, the most influential video hosting service on the Internet today and has instant integration capacity with so… Continue reading Successful Brands Use These 4 YouTube Marketing Strategies
Why All Small Businesses Should Have an Active Google Plus Profile
It might be easy to shrug off the importance of Google Plus for your website SEO results. If you do, though, you will be making a mistake that could really cost you in the long run. They way Google Plus works, it can be the quickest, easiest way to get your search results to the… Continue reading Why All Small Businesses Should Have an Active Google Plus Profile
