In today’s online marketing world, knowing what practices and techniques provide the most effective and long-term results is key in staying ahead of the competition. You can increase your return on investment (ROI) by implementing the right search engine marketing (SEM) strategy and selecting the best attribution model. Read on before discussing options with your… Continue reading SEM Tracking and Attribution Models
The “A” In Advertising Should Stand For Art
Art in advertising is a beautiful thing, as it provides brands with the chance to show why they are awesome and different from their competition. Yet too many brands neglect the artistic aspect of digital advertising. They become so focused on keywords and search engine rankings that they forget about the foundation of good advertising:… Continue reading The “A” In Advertising Should Stand For Art
Good Ads vs. Great Ads
The world is full of “good” ads that were clearly made by professionals that beautifully highlight a product or service. Yet these ads rarely remain in the minds of consumers because they do not have that extra special something that makes them great. So what exactly separates the great ads–and therefore the best brands–apart from… Continue reading Good Ads vs. Great Ads
Maximize Your Facebook Ad Campaigns With These 5 Tips
Get more out of your Facebook ad campaigns starting now! Why let ads hang while you speculate whether or not they are working for you? Facebook remains one of the most popular social media platforms, and one you can use to your full advantage to get more website traffic, increase conversions and subsequently revenue, and… Continue reading Maximize Your Facebook Ad Campaigns With These 5 Tips
Social Media Advertising: How To Be Social And Strategic
It’s no secret that a large percentage of the world’s population is active on social media. On Facebook alone there are 1.5 billion users, actively engaging with each other and with brands. The original intent of social media was to create an online community where people can socialize from anywhere in the world. Once it… Continue reading Social Media Advertising: How To Be Social And Strategic
5 Ways to Improve the Digital Advertising Agency Experience
As a digital advertising agency, you’re handling small business clients’ most prized possessions: their businesses. Clients need to trust that you’ll take care of their brands — and it’s no secret that trust is lacking. So, how can you build trust and improve the customer experience? You should start by humanizing your brand, engaging customers… Continue reading 5 Ways to Improve the Digital Advertising Agency Experience
3 Ways To Improve Conversion Rate Through Analytics
If your marketing campaign doesn’t include analytics, anything you do to improve conversion rate is likely going to fail. An incredible 97% of marketers don’t spend the time or money required to analyze whether or not their efforts are producing a return on their investment. A successful marketing campaign – which equals a positive and… Continue reading 3 Ways To Improve Conversion Rate Through Analytics
Better E-Commerce Marketing In 3 Easy Steps
Today, e-commerce businesses are common, but not so distinctive when it comes to effective marketing strategies. Without a universal solution, e-commerce marketing can get overwhelming before any progress is seen, and that’s discouraging to new and tested business owners alike. Fortunately, you can boost your effort for better e-commerce marketing in just three simple steps… Continue reading Better E-Commerce Marketing In 3 Easy Steps
3 Social Media Advertising Ideas to Make Your Brand Stand Out
Getting your brand’s name “out there” and into the minds of both consumers and potential business partners alike is certainly a challenge, but the right advertising campaign helps you bypass many roadblocks on the startup highway. If you’re a business newbie, help your company look like a massive business deal that everyone wants to learn… Continue reading 3 Social Media Advertising Ideas to Make Your Brand Stand Out
7 Problems with LinkedIn Ads
LinkedIn advertising brought in $181 million in revenue in the second quarter of 2016. That might sound impressive, but when you compare it to the advertising revenues of Google and Facebook in the same quarter—$19 billion and $6 billion, respectively—the LinkedIn number seems pretty paltry. LinkedIn provides advertisers with the possibility of reaching the platform’s… Continue reading 7 Problems with LinkedIn Ads
