Are you considering running a TikTok ads campaign for your e-commerce business? TikTok is one of the most downloaded apps, and its rapid growth is making it one of the best platforms to use if you’re hoping to reach a huge audience. Here are a few best practices for running a successful campaign on TikTok… Continue reading TikTok Ads for E-Commerce: Best Practices
Why Corporate Brands Should Partner with Softline Solutions
We Know the Complexities of Building Brands Whether your company is just getting started building a brand from the ground up or you’re an established national enterprise brand, Softline Solutions can help. We can show you how to build a bridge between the product or service you have to offer and the audience you’re trying… Continue reading Why Corporate Brands Should Partner with Softline Solutions
Explore the Launch of LinkedIn Marketing Labs
If you’re like many other marketers, when you think of advertising on social media, you probably think of Facebook and Instagram first, but there are many other options. LinkedIn can generate many qualified leads and is a platform that shouldn’t be overlooked. If you don’t feel that you have a good grasp on LinkedIn advertising,… Continue reading Explore the Launch of LinkedIn Marketing Labs
Expand Your Audience with Pinterest Collections Ads
When you think of social media advertising, the first things you probably think of are Facebook and Instagram. Millions of users visit these platforms to share their life experiences, but when people are looking to plan things like weddings, birthday parties, decorating or meal preparation, Pinterest is the platform that 478 million people turn to… Continue reading Expand Your Audience with Pinterest Collections Ads
Targeted Solutions for Paid Social
Paid social offers many opportunities to get your brand in front of new prospects and to strengthen your relationship with current customers. The key is expert social media strategy combined with brilliant creativity. Softline Solutions can help you to understand how audience targeting works and help you apply it so that you can attain the… Continue reading Targeted Solutions for Paid Social
Bringing Your Brand to Life with Organic Social Media Marketing
Marketing on social media is a powerful way to connect with your audience, but an impersonal approach to marketing isn’t going to reach them. People are looking to feel like companies care about them and their needs, which is known as human-centric marketing. You can’t buy trust on social media, but you can earn it… Continue reading Bringing Your Brand to Life with Organic Social Media Marketing
Get Better Engagement Using Hashtag Marketing
Are you using hashtags in your social media marketing? Hashtags have been used since at least 2007, so using them isn’t a new phenomenon. Initially, they were a feature used on Twitter, but hashtags are increasing on Instagram and other platforms. If you’re marketing on Instagram and Twitter and aren’t using hashtags, it’s a good… Continue reading Get Better Engagement Using Hashtag Marketing
The Impact of Apple’s iOS14.5 on Facebook Advertising
Apple’s recent update to iOS14.5 requires Facebook advertisers to show a prompt to users asking their permission to have activity tracked across other websites and apps. This change gives users the ability to block ad tracking. There’s no doubt this will have an impact on marketers who rely on ad tracking to monitor conversions. Facebook… Continue reading The Impact of Apple’s iOS14.5 on Facebook Advertising
Tips for Generating B2B Leads Using Instagram Stories
Instagram probably isn’t the first platform that comes to mind when you think of generating B2B leads. While it might not be the most obvious choice for B2B marketing, it’s a platform that shouldn’t be overlooked. Instagram is rapidly evolving and has gone way beyond being a platform centered around photo sharing. It gives you… Continue reading Tips for Generating B2B Leads Using Instagram Stories
Planning Digital Advertising Improvements in 2021
The global pandemic of 2020 caused economic volatility all over the world and impacted businesses big and small. Businesses in every vertical faced budget cuts and difficult decisions, some of which affected digital advertising. The beginning of 2021 represents a new year and a fresh start, but the pandemic and the uncertainty surrounding it aren’t… Continue reading Planning Digital Advertising Improvements in 2021
