Hashtags on Instagram are still an effective way to get your posts found on Instagram. A hashtag is a word or short phrase with a pound (#) sign in front of it. They’re used on Instagram and other platforms such as Facebook and Twitter to group posts by topics. On Instagram, they can be added… Continue reading Should I Still Use Hashtags on My Instagram Account?
Should You Invest in Advertising in a Down Economy?
During a down economy, people tend to reduce spending and stockpile money and supplies. Consumers have a sense of panic, and marketers may think they should be cautious during uncertain times. While it may make sense to cut some expenses, a down economy is actually a good time to invest in marketing and advertising. The… Continue reading Should You Invest in Advertising in a Down Economy?
Why Local Brands Should Partner with Softline Solutions
Targeted local marketing strategies can help bring in new business from prospects who are in your area. Your goal is to increase brand awareness using multiple approaches to local marketing. When you partner with Softline Solutions, you’ll have the benefit of working with digital marketing experts committed to helping you grow your business. Focusing on… Continue reading Why Local Brands Should Partner with Softline Solutions
Questions to Ask Yourself Before Hiring a Marketing Agency
The right marketing agency can lift your business to the next level, but it’s not always easy to decide who to hire. You’re likely to hear plenty of claims from different firms, but what you’re looking for is a marketing agency that fits well with your business and understands your vision. Here are a few… Continue reading Questions to Ask Yourself Before Hiring a Marketing Agency
Are People Spending More Time Watching Videos on TikTok Than YouTube?
Consumers are spending more and more time streaming on social apps. As of June 2021, the amount of time spent streaming on TikTok is now greater than the time people spend on YouTube, according to analytics firm App Annie. In the United States, time spent watching videos on TikTok is just slightly more than time… Continue reading Are People Spending More Time Watching Videos on TikTok Than YouTube?
Hiring a Marketing Person Versus a Marketing Agency
As the owner of a small or medium business, you probably consider your company a labor of love. That means when a task needs to be done, it may seem logical for you to take care of it yourself since you may feel that no one knows your business or your clients like you do. … Continue reading Hiring a Marketing Person Versus a Marketing Agency
Things to Consider Before Hiring a Marketing Firm
Thinking about outsourcing your marketing? It’s a decision that makes sense for many businesses because it frees you up to do the things that you’re good at. If you hire a marketing agency, you’re trusting them to build your brand for you, so it’s not a decision that can be rushed. Before you hire a… Continue reading Things to Consider Before Hiring a Marketing Firm
Reasons Small Businesses Should Hire a Marketing Agency
Many small businesses struggle with whether to do their own marketing or hire outside help. While you understand that marketing is needed if you want to attract customers, you may not fully grasp what’s involved in creating and following a strategic marketing plan. A marketing agency can help you create a marketing plan that generates… Continue reading Reasons Small Businesses Should Hire a Marketing Agency
Soft Metrics for Facebook Ad Optimization
Facebook ads give you a way to reach a wide audience and boost traffic to your website. To get the results you’re looking for, you need to continually optimize your ads. If you’re relying solely on Facebook’s reported data, you shouldn’t be because it’s not completely accurate and some of it is delayed. If this… Continue reading Soft Metrics for Facebook Ad Optimization
Should You Hire a Digital Agency or an In-House Marketing Team?
If you don’t market your business, customers may not find you and may not be able to buy your product or service. To be competitive and build strong customer relationships, businesses can benefit from the help of expert marketers. Once you recognize that your business will benefit from marketing help, the next question is whether… Continue reading Should You Hire a Digital Agency or an In-House Marketing Team?
