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Paid Search

Paid search is a continually evolving form of marketing, but if your ad spending is failing to deliver the results you’re looking for, we know you can do better…

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Social Media Ads

With over 1 billion active users, it makes sense to take advantage of the power of Facebook ads by putting the right ads in front of the right users.

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Display

Display ads are an effective form of spreading brand awareness and establishing new leads. How likely is it that your prospects will click on your ads?

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Inbound Marketing

Inbound marketing is a focused method of helping your target audience discover the solutions that you have to offer. Attract the right people, keep them engaged…

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Google Shopping

Display your e-commerce products to visitors who are ready to buy using Google Shopping Services. We can help you make the most of this important strategy.

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SEO

Most organic traffic is driven by search engines. Search engine optimization (SEO) is a strategic way to grow brand awareness by writing quality content geared to searcher intent, helping your site to be found by search engines.

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Franchise Marketing

At Softline Solutions, we understand that marketing franchises present unique challenges. Our marketing specialists focus on what franchise brands need most.

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Category: Social Media Marketing

Engaging Blog Posts Can Make Your Website Successful – Utilize Their Full Potential!

Writing high quality, engaging blog posts for your website is a great way to build your brand, improve your search engine rankings, and get recognized. However, we encounter small businesses on a regular basis that are under utilizing their blog and not doing enough to get their posts at the top of the search engines.… Continue reading Engaging Blog Posts Can Make Your Website Successful – Utilize Their Full Potential!

Published December 14, 2020

Categorized as Featured, SEO, Social Media Marketing

Which Online Marketing Investment Is Better for Your Business (SEO – PPC – SMM)

When it comes to online marketing, it can seem like there are dozens of directions that you could take your website. There are all of these fancy words like SEO, PPC and SMM that are just thrown about casually by marketing companies. If you’re not familiar with these different types of online marketing methods, then… Continue reading Which Online Marketing Investment Is Better for Your Business (SEO – PPC – SMM)

Published December 14, 2020

Categorized as SEO, Social Media Marketing

6 Rules of Social Networking To Expand Your Brand and Build Relationships

Social networking websites have a lot of potential. Even as an SEO company, social media marketing still takes the forefront in a lot of our online marketing campaigns. When you are using social networking websites, it’s important to follow some simple rules and guidelines. Below, you will find the top rules of social networking, which… Continue reading 6 Rules of Social Networking To Expand Your Brand and Build Relationships

Published December 14, 2020

Categorized as SEO, Social Media Marketing

Google Removes Mashable, Sesame Street & Other Prominent Accounts From Google Plus

Some of the biggest company/brand accounts on Google+ have now — finally, some might say — been removed. The Google Plus pages for Mashable, Ford and Sesame Streetare all gone. Our own Search Engine Land page has also been removed. Mashable was, according to SocialStatistics.com, the No. 4 most popular account on Google+ with more than 103,000 followers. All of those… Continue reading Google Removes Mashable, Sesame Street & Other Prominent Accounts From Google Plus

Published December 14, 2020

Categorized as SEO, Social Media Marketing

How to Use Facebook Part 2

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Published December 14, 2020

Categorized as Social Media Marketing

What is StumbleUpon?

Picture yourself surfing in the Pacific Ocean. Your first step was to get into the water with your surfboard and paddle or kick your way far enough that you could catch a gnarly wave. But what if you could just start surfing without all that paddling? That’s what StumbleUpon is. It’s a brilliant website that… Continue reading What is StumbleUpon?

Published December 14, 2020

Categorized as Social Media Marketing

Blogging 101

Are you a business owner? Have you been hearing all about Social Media? Did you know that blogging for your business is a great way to generate leads, build your brand and convert new customers? This week Softline Solutions is excited to present a series designed to help you get your business blog started and… Continue reading Blogging 101

Published December 14, 2020

Categorized as Social Media Marketing

Starting with Design

Choosing the Blog Program When you are ready to get started with your new blog the first thing you have to do is figure out what blogging program to use and where to put it. There are a few options to consider before getting started with your new blog. One option is that you can… Continue reading Starting with Design

Published December 14, 2020

Categorized as Social Media Marketing

What to Blog About

The greatest frustration for most people is figuring out what to write about. Obviously it is easy to write up a blog if you are familiar with the topic and especially if you are passionate about it. The challenge with business blogging is that people get caught up thinking they are supposed to be blogging… Continue reading What to Blog About

Published December 14, 2020

Categorized as Social Media Marketing

Top 10 Blogs of 2009

As you get ready to work on your blog, before jumping with both feet, take some time to plan ahead. Be sure to think of your blog as a part of your marketing plan. Every effective marketing effort requires some detailed planning before the official launch. Take some time to plan out the following things… Continue reading Top 10 Blogs of 2009

Published December 14, 2020

Categorized as Social Media Marketing