Video is a powerful way to reach your audience on many social media platforms including Instagram. Even though Instagram was once known primarily for sharing pictures, this platform has evolved to a place where marketers can interact with users using several different types of video. The number of Instagram users continues to grow, giving you… Continue reading Instagram Video Types
Reaching Users in the New Instagram Feed
The one thing you can count on in the world of social media marketing is constant change. Instagram has recently made some changes to its algorithm, so you’ll need to consider the new Instagram feed and the impact these recent changes may have on your marketing efforts. In social media, an algorithm is a combination… Continue reading Reaching Users in the New Instagram Feed
Optimizing Social Media Platforms for Best Results
Creating a successful social media marketing campaign depends on catching the right people’s attention on the right platform at the right time. There’s a lot to think about if you want to get effective results including messaging, imagery, and tone. So, what does it take to create great content for any social media platform? Create… Continue reading Optimizing Social Media Platforms for Best Results
Leverage LinkedIn for Greater Visibility
If you’re looking for greater visibility, LinkedIn is the way to go. Are you taking advantage of all LinkedIn has to offer when it comes to marketing your business? There are many options for connecting with prospects and customers on this platform. Use Hashtags Hashtags are used on most social media platforms to help make… Continue reading Leverage LinkedIn for Greater Visibility
What Marketers Need to Know About Social Media Algorithms
Social media has become a way of life for millions of people around the world. Facebook and YouTube are each less than two decades old but are among the most visited sites online. The biggest platforms gain new users today, but there are newer platforms such as TikTok and Twitch that are also gaining new… Continue reading What Marketers Need to Know About Social Media Algorithms
Planning a Paid Media Strategy and Budget
There are many marketing options that can help you grow your business, and it’s a good idea to include paid media as part of your overall marketing strategy. Part of planning your paid media strategy includes planning how much you’ll spend on this marketing tactic and where to focus your time and attention. There are… Continue reading Planning a Paid Media Strategy and Budget
Can Hashtags Be Used on LinkedIn?
LinkedIn hasn’t always allowed the use of hashtags, and clickable hashtags weren’t allowed on this platform until 2016 even though LinkedIn has been around since 2003. Hashtags do work on LinkedIn and can be added to published articles, status updates, comments, or business pages. Just like Instagram or Twitter, a hashtag can be a combination… Continue reading Can Hashtags Be Used on LinkedIn?
Increase Your Reach on Instagram with the Right Hashtags
Social media hashtags originated on Twitter but are widely used on other social media platforms including Instagram, which has great potential for reaching a huge audience. Using hashtags on Instagram in a well-thought-out, intentional way is a great way to expand your reach and connect with additional members of your target audience. What Are Hashtags… Continue reading Increase Your Reach on Instagram with the Right Hashtags
Trends in Social Media Marketing for 2022
For most people, social media is a part of daily life. The number of people on social media continues to grow, along with the amount of time people are spending on social media. If social media marketing is a big part of your overall marketing strategy, it’s important to keep your eye on trends. Here… Continue reading Trends in Social Media Marketing for 2022
Trends Gaining Momentum on Pinterest
Pinterest recently shared an overview of key trends that are gaining momentum on their platform. Last December, they published their report highlighting 30 trends they predicted would grow in 2021. The latest information they provided shows that they got 80 percent of their predictions right. Pinterest may not be the first platform you think of… Continue reading Trends Gaining Momentum on Pinterest
