The average consumer faces a deluge of content every day, so it’s no surprise that attention spans are getting shorter. Videos under ten minutes used to be considered short, but the trend in 2024 is to use much shorter videos as part of an effective digital marketing strategy. Short-form videos are those that are 60… Continue reading Using Short Form Video in 2024
Lead Generation Ads Launched on Reddit
Lead generation ads have been launched on Reddit in beta, which is available globally for advertisers who use this platform. Businesses across various industries may benefit from this since this new ad format allows advertisers to engage with diverse audiences and capture high-quality leads. When a reader clicks on your ad, a form pops up… Continue reading Lead Generation Ads Launched on Reddit
60-Minute Video Uploads on TikTok
One thing you can be sure of when it comes to social media marketing is that things are always changing. TikTok was originally thought of as a platform based on short content. When it launched, video content was limited to 15 seconds. That’s gradually gotten longer starting with increasing the length of videos to 60… Continue reading 60-Minute Video Uploads on TikTok
Creating an Effective Marketing Plan
If your company isn’t already creating an annual marketing plan or if your current marketing plan hasn’t been effective, it’s time to work on creating an effective marketing plan. A marketing plan outlines an organization’s business goals, strategies, and budget. A comprehensive marketing plan creates a roadmap for the coming year, whether your target audience… Continue reading Creating an Effective Marketing Plan
Do Longer Reels Help or Hurt Performance on Instagram?
If Instagram is part of your social media strategy but you’re not getting the results you’re hoping for, there are several things to consider. Some things are fairly obvious and tips you’ve probably heard before such as taking the time to thoroughly get to know your audience. This includes paying attention to when they’re most… Continue reading Do Longer Reels Help or Hurt Performance on Instagram?
New TikTok Search Ad Functionality
TikTok recently announced that they have enabled a new feature on TikTok Ads Manager known as Search Ad Toggle. This feature draws from existing creative and provides search ad functionality by showing ads along with the results users obtain from relevant search queries. Ads display as sponsored content, but they mirror the normal in-feed experience… Continue reading New TikTok Search Ad Functionality
Getting Better Results from LinkedIn
LinkedIn is a platform that’s primarily business focused. Over a billion people use this platform to network, find jobs, make sales or strengthen professional relationships. Businesses can leverage LinkedIn to build awareness of their brand. While most social media platforms reach a peak and then stop growing, LinkedIn continues to grow. This makes it an… Continue reading Getting Better Results from LinkedIn
Boosting Your Impression Share
Are you paying attention to the impression share of your online ads? Whenever your ad is displayed on a web page, that’s counted as an impression. An informative metric that helps to shed light on how well your ad is doing is known as impression share. It’s calculated by dividing the total number of impressions… Continue reading Boosting Your Impression Share
Boosting Engagement with Updates to Instagram Reels
Boosting engagement with your target audience is an important way to build your business. A good way to get people more engaged is by creating short-form video clips for Instagram Reels. Recent updates to Instagram Reels may make it easier for you to thrive on this platform while you focus on increasing your reach and… Continue reading Boosting Engagement with Updates to Instagram Reels
New AI Experiences in Meta
Generative technology is enabling new forms of expression and connection and many companies are starting to use AI in their digital marketing. Meta has announced that they are integrating generative AI into Instagram and Facebook, Meta’s flagship platforms. At its annual Connect conference, Meta revealed that they’re embarking on a groundbreaking journey with several new… Continue reading New AI Experiences in Meta
