What should the main goal of a business be? To increase sales? Expand the customer base? While these are both important goals, it’s more important for a business to become the expert or authority within its industry. Any business that wants to be the main authority in its niche will leave competitors focusing on sales… Continue reading Topical (SEO) Optimization Edging Out Keyword Optimization as the New Norm
If you aren’t doing social media right, you could be missing out
When considering if social media plays a role with Search Engine Optimization, or SEO, you need to think about how your brand is appearing on the various social media channels like Facebook, Twitter, YouTube, Google+ and so on. It used to be that SEO was mostly about links – building a lot of them and… Continue reading If you aren’t doing social media right, you could be missing out
On Page SEO Factors That Are Typically Overlooked by Webmasters
On page SEO has, over time, become the ugly stepchild of search engine optimization, with many webmasters overlooking many on page SEO elements that could be of a huge benefit to their site. With many search engine optimization experts focusing solely on off page factors such as link building and anchor text diversity, on page… Continue reading On Page SEO Factors That Are Typically Overlooked by Webmasters
Lead Generation Through Better Local SEO
Every sales individual knows that the key to closing sales is finding qualified leads. In the past, the key to landing more sales was to simply let more people know about the products you were selling. The more individuals you could contact about your products or services, the better chances you have of making a… Continue reading Lead Generation Through Better Local SEO
Why is social media so important to local SEO efforts?
There are some conflicting signals coming from search engines like Google and Bing regarding the place that social media has in their search results. Everything from “yes, it plays a part” to “no, it doesn’t have a role” has been heard over the last few years. However, the role that social media plays with regard… Continue reading Why is social media so important to local SEO efforts?
3 SEO Tips That You Can Use To Improve Your Rankings
Search engine optimization has become increasingly common in recent years, with average, everyday webmasters attempting to get their website to rank in the search engines and drive traffic to their website. The range of techniques that can be used in search engine optimization can range from very basic, to very advanced and driven by large… Continue reading 3 SEO Tips That You Can Use To Improve Your Rankings
What you need to know about PPC and local SEO
Search Engine Optimization, or SEO, has many varied layers to it. Many people might think that it is limited to content and keywords – that those elements are all that are involved in getting to the top of the rankings for search engine results. While it is undeniably part of SEO and perhaps the lion’s… Continue reading What you need to know about PPC and local SEO
How to make PPC work for your local SEO strategy
If you’ve been looking at Search Engine Optimization, or SEO, and wondering what else you can do to generate more traffic for your website, you might want to think about trying Pay Per Click advertising. There are good points and bad points for Pay Per Click, or PPC, so doing some research into both is… Continue reading How to make PPC work for your local SEO strategy
Holiday SEO – Things That You Need To Know
The holiday season represents a time in the Internet marketing industry, that can be very lucrative for those that are marketing specifically for the holiday season. There are number of products out there that are perfect examples of products that see huge boost during the holiday season, as they make better gifts the may do… Continue reading Holiday SEO – Things That You Need To Know
3 Things You May Not Know About Local SEO
If you have done in the amount of local search engine optimization, then you likely already know that local search engine optimization is very different from typical search engine optimization. To start, there are a number of factors that are taken into consideration when ranking a website for local keywords, that would not be considered… Continue reading 3 Things You May Not Know About Local SEO
