Conversion optimization is defined as a process used by those behind websites, landing pages, and forums to encourage customers into taking specific actions, such as referring a friend, registering for a weekly newsletter, or clicking that ‘purchase’ button. If you are relatively new to this process and want to ensure the results your company needs,… Continue reading 5 Conversion Optimization Tips You Need To Know
How A Paid Search Marketing Service Uses FAQs for SEO
Frequently asked questions, which are commonly found on FAQ pages, are simple explanations for common user/customer questions organized in a list for easy scanning. We’ve all used a FAQ page at one time or another, but there’s more to these informative landing pages than meets the eye. A paid search marketing service that understands how… Continue reading How A Paid Search Marketing Service Uses FAQs for SEO
5 Ways to Improve the Digital Advertising Agency Experience
As a digital advertising agency, you’re handling small business clients’ most prized possessions: their businesses. Clients need to trust that you’ll take care of their brands — and it’s no secret that trust is lacking. So, how can you build trust and improve the customer experience? You should start by humanizing your brand, engaging customers… Continue reading 5 Ways to Improve the Digital Advertising Agency Experience
5 Landing Page Design Tips Mobile Web Sites
A winning mobile web design is part of any worthwhile advertising company’s strategy. Because let’s face facts, the mobile revolution is here to stay. Creating viable ad copy positioned for mobile is often the difference between successful landing page design and poorly performing content. Use the following five tips for ensuring your mobile ad copy… Continue reading 5 Landing Page Design Tips Mobile Web Sites
5 Benefits Of A/B Testing In Marketing
A/B testing in the marketing world is a way to measure the effectiveness of digital campaigns, such as two versions of the same landing or web page, banner ad, or email. It is a type of analytics that provides a slew of benefits designed to attract and hold the attention of your target audience. If… Continue reading 5 Benefits Of A/B Testing In Marketing
3 Ways To Improve Conversion Rate Through Analytics
If your marketing campaign doesn’t include analytics, anything you do to improve conversion rate is likely going to fail. An incredible 97% of marketers don’t spend the time or money required to analyze whether or not their efforts are producing a return on their investment. A successful marketing campaign – which equals a positive and… Continue reading 3 Ways To Improve Conversion Rate Through Analytics
Landing Pages And Beyond: Mother’s Day Advertising Tips
Make the most of this Mother’s Day by not only sending flowers to your mom, but adjusting your upcoming ad campaign to enjoy a fantastic return on your investment. Keep the following tips in mind as you put the final tweaks on your Mother’s Day landing pages and other campaign efforts that will keep current… Continue reading Landing Pages And Beyond: Mother’s Day Advertising Tips
eCommerce Advertising: 5 Steps For Improved Adwords Conversions
Improving paid search campaigns for eCommerce sites can be a daunting task. The initial setup and strategy may have been enough to get you started, but when conversions are low it’s time to get creative. What makes it even harder is the low performing campaign is offering you little data to evaluate so that adjustments… Continue reading eCommerce Advertising: 5 Steps For Improved Adwords Conversions
How To Date (And Marry!) The Right Digital Marketing Agency
Establishing a relationship with a digital marketing agency should be approached similarly to the way you manage your personal relations — to find the ‘right one’ you’ve got to date around a bit, figure out what you like, as well as what you need to stay happy. Below, we’ve outlined a few simple tips to… Continue reading How To Date (And Marry!) The Right Digital Marketing Agency
News in Search Engine Marketing: Backlinks Vs Content Creation
A new Search Engine Marketing study shows that content is gaining ground as a ranking factor on Google, while backlinks are relegated to the back seat. The study, just released by Searchmetrics, measured the top 20 search results for 10,000 of the most popular keywords. Among the surprising findings of the analysis, we discovered: … Continue reading News in Search Engine Marketing: Backlinks Vs Content Creation
