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Which Online Marketing Investment Is Better for Your Business (SEO – PPC – SMM)

When it comes to online marketing, it can seem like there are dozens of directions that you could take your website. There are all of these fancy words like SEO, PPC and SMM that are just thrown about casually by marketing companies. If you’re not familiar with these different types of online marketing methods, then… Continue reading Which Online Marketing Investment Is Better for Your Business (SEO – PPC – SMM)

Engaging Blog Posts Can Make Your Website Successful – Utilize Their Full Potential!

Writing high quality, engaging blog posts for your website is a great way to build your brand, improve your search engine rankings, and get recognized. However, we encounter small businesses on a regular basis that are under utilizing their blog and not doing enough to get their posts at the top of the search engines.… Continue reading Engaging Blog Posts Can Make Your Website Successful – Utilize Their Full Potential!

Google Penguin And Panda Highly Beneficial To SEO, Bolstering Quality Sites

As a website and business owner, you already understand the importance of search engine optimization and how to keep on top of all the latest trends to make sure that your website stays at the top page of the major search engines. In 2012, many changes in SEO occurred, particularly with Google. Google launched their… Continue reading Google Penguin And Panda Highly Beneficial To SEO, Bolstering Quality Sites

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Categorized as SEO

Writing Viral Content that Attracts Links – A Few Ideas

One of the best methods for creating back links, and attracting links from other websites, is the creation of viral content. Viral content can be described as content that is extremely unique, and create hype or attention from multiple websites around the web. There are multiple methods that are commonly used to create viral content,… Continue reading Writing Viral Content that Attracts Links – A Few Ideas

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Categorized as SEO

Things To Take Into Consideration When Optimizing Content For Search Engines

It is often said that content is king, in regards to search engine optimization. This is been a fact, that has been parroted by optimization professionals since search engine optimization rose to prominence. While this fact is true, it is often overlooked by many webmasters. Not only should you have content that is relevant to… Continue reading Things To Take Into Consideration When Optimizing Content For Search Engines

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Categorized as News, SEO

Google Plus in Pre-release

The most effective venues for marketing online are ever-shifting.  An experienced search engine optimization company knows the importance of staying informed about major changes on the Internet.  In its prerelease to a limited group, Google Plus has received many positive reviews which indicate that it may be another excellent marketing opportunity. Google has a lot… Continue reading Google Plus in Pre-release

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Categorized as SEO

Google Removes Mashable, Sesame Street & Other Prominent Accounts From Google Plus

  Some of the biggest company/brand accounts on Google+ have now — finally, some might say — been removed. The Google Plus pages for Mashable, Ford and Sesame Streetare all gone. Our own Search Engine Land page has also been removed. Mashable was, according to SocialStatistics.com, the No. 4 most popular account on Google+ with more than 103,000 followers. All of those… Continue reading Google Removes Mashable, Sesame Street & Other Prominent Accounts From Google Plus

Softline Employee Awarded Expert Rating for SEO

Softline Solutions is proud to recognize their Senior Sales Manager, Jonathan Johnson for receiving an Expert Rating Award for Search Engine Optimization from ExpertRating.com.  The online Search Engine Optimization Course offered by ExpertRating  is a highly developed, challenging 250 page course that has been created for people who would like to master the science of search… Continue reading Softline Employee Awarded Expert Rating for SEO

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Categorized as SEO

Softline Solutions launches ePowerPackage.com – Small Business Marketing Services is a Go!

In response to great interest in our ePowerPackage service that we created specifically for small and local business owners we have launched our new ePowerPackage website. This service is specifically geared to help small business in their local online marketing efforts. We have had an amazing success rate helping these businesses out and thought it… Continue reading Softline Solutions launches ePowerPackage.com – Small Business Marketing Services is a Go!