Category: Reputation Management

70% of online consumers have said they use the Internet to research everyday grocery products. (Prospectiv, January 2008) 41% of Europeans claim to have changed their mind about what brand to buy as a result of researching choices online, according to EIAA’s latest Mediascope survey. (Mediascope Europe, November 2008) Brands with the highest “social media… Continue reading Online Reputation Management

Softline Solutions launched a risky project today. Effectively posting a single negative post across multiple complaint sites and waiting for them to propagate. The keywords we targeted were ambitious: Softline Solutions Rony Mirzaians We posted the complaint on a single site under an alias conveniently disguised as (yronny). The amazing thing is that this negative… Continue reading Project Softline Launched

CNN has an interesting article written by Rachel Zupek from Careerbuilder.com talking about Social Media and its effects on getting a job in todays search centric society. So can social media really hurt your prospects of landing a job? I think it can and have personally worked with clients who have been in sticky situations… Continue reading Can Social Media Hurt Your Career?

We have a presidential candidate that better understands the importance of reputation management. We all know the backlash Obama is facing over his small town “bitter” comments from his April 6th fundraiser. And of course Clinton has used this to lambast him through a radio campaign her team launched throughout Pennsylvania. But early this morning… Continue reading Obamas team utilizes Search Engine Reputation Management

“Americas premier global airline.” With the announcement of the confirmed Delta/Northwest merger the competition needs to surpass them online in order to maintain market share when this giant comes to life. No longer will an airline endure the costs of major hiccups without addressing issues immediately and creatively for the masses. Most importantly they need… Continue reading Delta/Northwest merger means American and JetBlue had best manage their online reputation with fervor

I recently signed on as the Sales Director for a start-up SEO Firm. My expertise is reputation management and I wanted to share my experiences about building our services from the ground up. Amazingly even in L.A. word of mouth marketing has worked very well for us. Just attending a few chamber of commerce events… Continue reading Reputation Management for C-Level Executives and beyond?