When prospects search for your brand, the search engine results page (SERP) displays both paid and organic search results. Ideally, your brand appears at the top of the organic search results for your brand name, but since paid search ads appear above organic search results, should your PPC strategy include bidding on branded terms? Bidding… Continue reading Should You Run PPC Brand Campaigns?
Reviewing PPC Extensions to Give Your Ads an Edge
Online advertising can be very competitive. When you’re looking for ways to give your ads an edge and have them appear above competitor’s ads, don’t overlook reviewing PPC extensions. Ad extensions can help increase visibility, ad rank, and click-through rate, and there’s no cost to add them to your campaign. Types of PPC Extensions Google… Continue reading Reviewing PPC Extensions to Give Your Ads an Edge
Using Google’s Maximize Conversions Bidding Strategy
Google Ads currently offers many automated bidding strategies. Maximize Conversions is one of the strategies in Smart Bidding that sets bids automatically to get the best results possible using your planned budget. It can factor in many different signals such as demographics, time of day, historical data and more. This can be a great way… Continue reading Using Google’s Maximize Conversions Bidding Strategy
Harness the Power of Google Smart Bidding
As a busy digital marketer, you probably feel like there’s never enough time to do all that you want to do each day. At Softline Solutions, we recognize that automation is one of the best solutions to the challenges of time constraints. Google Smart Bidding is a powerful tool that should be leveraged to help… Continue reading Harness the Power of Google Smart Bidding
KPI Diagnosis: Identifying the Cause of Change in Conversions
When reports show that key performance indicators (KPIs) aren’t meeting their targets, it’s important to be able to identify what happened and what can be done for improvement. Large changes to conversions can be very encouraging if they’re going up, but if they’re going down, there’s clearly a need for analysis and change in strategy.… Continue reading KPI Diagnosis: Identifying the Cause of Change in Conversions
Are Your Prospects Experiencing Ad Fatigue?
Ads are only effective if you capture and keep the attention of your prospect. It’s not uncommon for prospects to see or hear the same ad or message so often that they get bored or stop paying attention. This is known as ad fatigue. Prospects that experience ad fatigue do not move down the sales… Continue reading Are Your Prospects Experiencing Ad Fatigue?
7 Signs Your Pay Per Click Campaigns Contain Wasteful Ad Spend
Pay-per-click advertising can be a powerful and effective way to market your business, but it can also be a competitive marketing strategy which can be tricky to master. The goal of paid advertising is low cost, high ad rankings and maximum return on investment. Mistakes or oversights in PPC can easily result in wasteful ad… Continue reading 7 Signs Your Pay Per Click Campaigns Contain Wasteful Ad Spend
How Page Load Speed Affects Both UX and Marketing
The speed at which your visitors can access your content matters. In a world that’s becoming more and more fast-paced, website visitors are likely to click away from a site that doesn’t load in a matter of seconds. You can lose as many as half of your potential customers if the site takes too long… Continue reading How Page Load Speed Affects Both UX and Marketing
Features Being Removed by Google Adwords
Google Adwords is a form of pay-per-click advertising that offers an effective way to drive targeted traffic to your website. It’s a powerful and profitable tool, but to remain competitive, you need to stay on top of changes as they happen. This year some features are being removed by Google Adwords, included removal of the… Continue reading Features Being Removed by Google Adwords
Mobile Advertising in 2020
Mobile advertising continues to be an important strategy for engaging with customers and prospects. In 2020, it’s imperative to market your business to mobile device users. It’s a way to get in touch with people while they’re on the go and enables you to reach people in real-time with personalized messages targeted to their location… Continue reading Mobile Advertising in 2020
