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Pay-Per-Click in 2025

Marketing is an industry that’s continually undergoing changes, but one thing that hasn’t changed is that pay-per-click advertising (PPC) is one of the most effective ways for businesses to grow brand awareness and visibility. There are a lot of platforms to choose from and marketers sometimes wonder about decisions made by other businesses, such as… Continue reading Pay-Per-Click in 2025

Getting Better Results from Ecommerce Search Campaigns

When done right, pay-per-click advertising (PPC) offers a healthy return on investment (ROI) for ecommerce businesses.  Running PPC ads is a great way to promote your business on social media networks, search engines and websites.  It’s a data-driven approach, providing plenty of opportunities for testing and analyzing what’s working and what’s not. Using PPC, your… Continue reading Getting Better Results from Ecommerce Search Campaigns

Confidential Matching Launched By Google

Google recently announced the launch of confidential matching. It’s a privacy-first solution and a feature of Google Ads Data Manager. With this feature, offline first-party data can be connected securely for campaign measurement and audience targeting using confidential computing technology. Data is protected using Trusted Execution Environments (TEEs), which means that no one can access… Continue reading Confidential Matching Launched By Google

Audience Engagement Without Third Party Cookies

Consumers typically do research online to make discoveries and purchases, and they’ve come to expect relevant and engaging experiences while they search. Even though most prefer a personalized shopping experience, consumers have concerns about privacy and about being tracked wherever they go on the internet.  There’s no doubt that Chrome’s plan to disable third party… Continue reading Audience Engagement Without Third Party Cookies

Optimizing Your Digital Marketing Budget

Regardless of who’s in your target audience, there’s a good chance that they’re spending more and more time online, whether your audience is browsing, shopping, or making connections. Therefore it makes sense to designate more of your overall marketing budget to digital marketing each year. The size of your budget and the amount you have… Continue reading Optimizing Your Digital Marketing Budget

Steps Involved in a PPC Competitive Analysis

Pay-per-click (PPC) marketing can be extremely profitable when done right. It’s a great way to drive traffic, generate leads and boost brand awareness. A key part of succeeding with this method involves understanding the tactics being used by your competition. Doing a thorough PPC competitive analysis is a good way to determine where they’re getting… Continue reading Steps Involved in a PPC Competitive Analysis

The Power of “Near Me” Search

Searching online using Google to find businesses has become a way of life. While at one time people turned to the Yellow Pages to find businesses that were near their location, that approach was quickly replaced with Google. Today nine out of every 10 consumers search online for local businesses. Zip codes used to be… Continue reading The Power of “Near Me” Search

Key Trends in PPC in 2023

Pay-per-click (PPC) advertising is one of the most effective ways to promote your business online. Successful marketers can attain a return on investment (ROI) of 200 percent or $2 for every dollar spent when ads are effectively optimized. Are your PPC campaigns optimized as well as they could be? Trends in Search Advertising Most industries… Continue reading Key Trends in PPC in 2023

Improve PPC Campaigns by Building an Audience Framework

Success in PPC advertising depends on delivering the right message at the right time to the right people. The members of your target audience are subjected to thousands of ads every day from different brands trying to get their attention. To break through the noise, defining the audience has to be at the core of… Continue reading Improve PPC Campaigns by Building an Audience Framework