Google recently announced the launch of confidential matching. It’s a privacy-first solution and a feature of Google Ads Data Manager. With this feature, offline first-party data can be connected securely for campaign measurement and audience targeting using confidential computing technology. Data is protected using Trusted Execution Environments (TEEs), which means that no one can access… Continue reading Confidential Matching Launched By Google
How to Find High Potential Keywords
If you’re hoping to bring relevant traffic to your website to help increase your revenue, you need to be able to find high-potential keywords. SEO tools have their place, but their focus is on search volume and intent rather than focusing on revenue. How do you find keywords that are likely to lead to conversions?… Continue reading How to Find High Potential Keywords
Audience Engagement Without Third Party Cookies
Consumers typically do research online to make discoveries and purchases, and they’ve come to expect relevant and engaging experiences while they search. Even though most prefer a personalized shopping experience, consumers have concerns about privacy and about being tracked wherever they go on the internet. There’s no doubt that Chrome’s plan to disable third party… Continue reading Audience Engagement Without Third Party Cookies
Optimizing Your Digital Marketing Budget
Regardless of who’s in your target audience, there’s a good chance that they’re spending more and more time online, whether your audience is browsing, shopping, or making connections. Therefore it makes sense to designate more of your overall marketing budget to digital marketing each year. The size of your budget and the amount you have… Continue reading Optimizing Your Digital Marketing Budget
Steps Involved in a PPC Competitive Analysis
Pay-per-click (PPC) marketing can be extremely profitable when done right. It’s a great way to drive traffic, generate leads and boost brand awareness. A key part of succeeding with this method involves understanding the tactics being used by your competition. Doing a thorough PPC competitive analysis is a good way to determine where they’re getting… Continue reading Steps Involved in a PPC Competitive Analysis
The Power of “Near Me” Search
Searching online using Google to find businesses has become a way of life. While at one time people turned to the Yellow Pages to find businesses that were near their location, that approach was quickly replaced with Google. Today nine out of every 10 consumers search online for local businesses. Zip codes used to be… Continue reading The Power of “Near Me” Search
Key Trends in PPC in 2023
Pay-per-click (PPC) advertising is one of the most effective ways to promote your business online. Successful marketers can attain a return on investment (ROI) of 200 percent or $2 for every dollar spent when ads are effectively optimized. Are your PPC campaigns optimized as well as they could be? Trends in Search Advertising Most industries… Continue reading Key Trends in PPC in 2023
Improve PPC Campaigns by Building an Audience Framework
Success in PPC advertising depends on delivering the right message at the right time to the right people. The members of your target audience are subjected to thousands of ads every day from different brands trying to get their attention. To break through the noise, defining the audience has to be at the core of… Continue reading Improve PPC Campaigns by Building an Audience Framework
Get More Traffic with These Google Ranking Factors
When people do a search on Google for a keyword, most of them click on the top-ranked site listed on the search engine results page. The first five listings get the bulk of traffic based on SEO, while sites that are lower than that don’t get as much traffic. Google’s algorithm takes certain factors into… Continue reading Get More Traffic with These Google Ranking Factors
Tips for Shifting to Google Responsive Search Ads
Responsive Search Ads (RSAs) are now the dominant ad format in Google Ad accounts. Starting June 30, Expanded Text Ads (ETAs) can’t be added or edited. Those already existing can continue to work alongside RSAs and you’ll still be able to see reports on their performance, but you’ll only be able to resume, remove or… Continue reading Tips for Shifting to Google Responsive Search Ads
