As you undoubtedly know, Donald Trump is the country’s President-elect following a grueling 18-month campaign. The Internet is ablaze with social commentary regarding the election of our 45th President, and it’s unclear whether the political division in this country will easily mend, or if yesterday’s surprising outcome will drive everyone insane. Perhaps those most concerned… Continue reading How to Maintain Your AdWords Account Post Presidential Election 2016
News in Search Engine Marketing: Backlinks Vs Content Creation
A new Search Engine Marketing study shows that content is gaining ground as a ranking factor on Google, while backlinks are relegated to the back seat. The study, just released by Searchmetrics, measured the top 20 search results for 10,000 of the most popular keywords. Among the surprising findings of the analysis, we discovered: … Continue reading News in Search Engine Marketing: Backlinks Vs Content Creation
3 Ways Black Friday Offers Organic Search Opportunities
It’s no secret that Black Friday is a huge opportunity for retailers everywhere, but that doesn’t mean meticulous data analysis isn’t necessary to ensure the desired results. Take a moment to learn three ways the famous (or infamous) shopping day provides organic search opportunities that result in increased brand awareness, more site traffic, and higher… Continue reading 3 Ways Black Friday Offers Organic Search Opportunities
Case Study: Paid Search Marketing Still Offers Solid Black Friday Advertising
As marketers prepared for Black Friday 2016, they wondered what would be the best approach to take for paid search marketing. Would PPC text ads be the correct choice to show the millions of shoppers who would be buying televisions, kitchen appliances, and hundreds of other products online? Should they place their bets on PPC… Continue reading Case Study: Paid Search Marketing Still Offers Solid Black Friday Advertising
Softline Solutions Added to Google’s Premier Partners List
Softline Solutions is the newest addition to the Google AdWords Premier Small & Medium-Sized (SMB) Business Partner Program. Our Los Angeles-based company joins an elite group of qualified companies, and all of our clients will subsequently reap the benefits of working with the search engine juggernaut to further optimize advertising campaign performance. In other words,… Continue reading Softline Solutions Added to Google’s Premier Partners List
3 Factors (Aside from Bidding!) That Affect Your Ad Ranking
Google’s AdWords is by far the most popular engine driving pay-per-click advertising. For the laymen, PPC advertising can be downright scary; it’s easy to gobble up a marketing budget with poor PPC practices, or with an agency that doesn’t offer regular maintenance to their accounts. Overbidding is a common occurrence for novice PPC advertisers, especially… Continue reading 3 Factors (Aside from Bidding!) That Affect Your Ad Ranking
The Best Free AdWords Tutorials for Beginners
New to AdWords? Want to ensure you’re getting the most from the online advertising platform? Of course you do. There are numerous free tutorials available just for AdWords, all of which offer the insight and assistance you want in creating viable ads that promote your business. If you’re new to AdWords and don’t know where… Continue reading The Best Free AdWords Tutorials for Beginners
Your Early AdWords Holiday Testing Guide
Interested in running a few AdWords tests before the holiday season? It might seem a bit early, but once the school year starts, it is a mere hop, skip, and jump away from the holidays. Shopping for the holiday season starts in October according to Google, giving you even more reason to test AdWords now.… Continue reading Your Early AdWords Holiday Testing Guide
5 PPC Tips That Save You Money
Pay-per-click advertising is well worth the investment when executed correctly, though it still falls under the “spend money to make money” category. If you’re looking to maximize PPC advertising without spending everything in the company piggy bank, put the following tips into practice: Write Better Ad Copy Help yourself save money on Bing Ads and… Continue reading 5 PPC Tips That Save You Money
How to Use PPC More Effectively In Your Local SEO Campaign
Google AdWords has long been touted as one of the most cost effective ways to get the word out about your business. The idea is that your company is advertised to people who are looking for specific keywords in little boxes on any website that chooses to offers PPC ads on their websites. Your ads… Continue reading How to Use PPC More Effectively In Your Local SEO Campaign
