As you undoubtedly know, Donald Trump is the country’s President-elect following a grueling 18-month campaign. The Internet is ablaze with social commentary regarding the election of our 45th President, and it’s unclear whether the political division in this country will easily mend, or if yesterday’s surprising outcome will drive everyone insane. Perhaps those most concerned… Continue reading How to Maintain Your AdWords Account Post Presidential Election 2016
News in Search Engine Marketing: Backlinks Vs Content Creation
A new Search Engine Marketing study shows that content is gaining ground as a ranking factor on Google, while backlinks are relegated to the back seat. The study, just released by Searchmetrics, measured the top 20 search results for 10,000 of the most popular keywords. Among the surprising findings of the analysis, we discovered: … Continue reading News in Search Engine Marketing: Backlinks Vs Content Creation
3 Ways Black Friday Offers Organic Search Opportunities
It’s no secret that Black Friday is a huge opportunity for retailers everywhere, but that doesn’t mean meticulous data analysis isn’t necessary to ensure the desired results. Take a moment to learn three ways the famous (or infamous) shopping day provides organic search opportunities that result in increased brand awareness, more site traffic, and higher… Continue reading 3 Ways Black Friday Offers Organic Search Opportunities
Case Study: Paid Search Marketing Still Offers Solid Black Friday Advertising
As marketers prepared for Black Friday 2016, they wondered what would be the best approach to take for paid search marketing. Would PPC text ads be the correct choice to show the millions of shoppers who would be buying televisions, kitchen appliances, and hundreds of other products online? Should they place their bets on PPC… Continue reading Case Study: Paid Search Marketing Still Offers Solid Black Friday Advertising
Softline Solutions Added to Google’s Premier Partners List
Softline Solutions is the newest addition to the Google AdWords Premier Small & Medium-Sized (SMB) Business Partner Program. Our Los Angeles-based company joins an elite group of qualified companies, and all of our clients will subsequently reap the benefits of working with the search engine juggernaut to further optimize advertising campaign performance. In other words,… Continue reading Softline Solutions Added to Google’s Premier Partners List
3 Factors (Aside from Bidding!) That Affect Your Ad Ranking
Google’s AdWords is by far the most popular engine driving pay-per-click advertising. For the laymen, PPC advertising can be downright scary; it’s easy to gobble up a marketing budget with poor PPC practices, or with an agency that doesn’t offer regular maintenance to their accounts. Overbidding is a common occurrence for novice PPC advertisers, especially… Continue reading 3 Factors (Aside from Bidding!) That Affect Your Ad Ranking
Google Announces New Analytics and Search Ad Updates at SMX East
Jerry Dischler, the vice president of search ads at Google, and Babak Pahlavan, the senior director of product management for analytics measurement and solutions, made several big announcements in a recent keynote discussion at SMX East. The announcements surrounded search ads and audience targeting, as well as new Tag Manager integrations for analytics. So, what… Continue reading Google Announces New Analytics and Search Ad Updates at SMX East
How to Start a Strong Pay-Per-Click Campaign
PPC stands for pay-per-click, a type of internet marketing in which advertisers pay fees each time a user clicks on their ads. In this model, you’re paying for traffic to your site, rather than earning it organically or with choreographed SEO. Most people are unfamiliar with the intricacies of PPC advertising, and give up quickly… Continue reading How to Start a Strong Pay-Per-Click Campaign
How Game Theory Affects PPC Marketing
One of the most memorable scenes from A Beautiful Mind takes place at a bar. A handful of men contemplate competing for the hand of a pretty blonde; Russell Crowe’s character, Dr. John Forbes Nash Jr. explains if they all compete for the blonde, no one will get her; but, if they ignore the blonde… Continue reading How Game Theory Affects PPC Marketing
The Most Expensive Google Keywords in the United States
Google is seemingly unstoppable. In 2016, the search engine giant has raked in over $70 billion so far, the majority of which is due to its successful advertising solutions. It is well known by now that advertisers pay fees when consumers click on their ad links. Some per-click costs are in the stratosphere, but they… Continue reading The Most Expensive Google Keywords in the United States
