A/B testing in the marketing world is a way to measure the effectiveness of digital campaigns, such as two versions of the same landing or web page, banner ad, or email. It is a type of analytics that provides a slew of benefits designed to attract and hold the attention of your target audience. If… Continue reading 5 Benefits Of A/B Testing In Marketing
Easy as Cake: A Recipe for Better PPC Campaign Management
Most unfamiliar tasks are made easier with instructions. We’ve found that PPC campaign management is no exception. However, the key to success is more like a recipe than a bunch of bullet points. Think of it this way: recipes are instructions that support both a process and a tasty result. If you make a cake… Continue reading Easy as Cake: A Recipe for Better PPC Campaign Management
The 5 Cornerstones of Successful E-Commerce Marketing
Softline Solutions is well versed in designing retail/ecommerce websites, and has created responsive sites for several retail businesses engaged in e-commerce marketing. We know what consumers are looking for when they visit a retail site, including beautiful graphics that show off products in all their glory. After all, consumers can’t touch or otherwise examine products… Continue reading The 5 Cornerstones of Successful E-Commerce Marketing
How To Date (And Marry!) The Right Digital Marketing Agency
Establishing a relationship with a digital marketing agency should be approached similarly to the way you manage your personal relations — to find the ‘right one’ you’ve got to date around a bit, figure out what you like, as well as what you need to stay happy. Below, we’ve outlined a few simple tips to… Continue reading How To Date (And Marry!) The Right Digital Marketing Agency
Best Mobile Adwords Management Strategy For 2017
In the mobile-first world, responsive websites and mobile-friendly landing pages aren’t the only things marketing people should focus on. Increased Adwords management was a popular way to boost gains on most PPC endeavors last year, but what about mobile-friendly PPC advertising? If your Adwords management is tight, do you even need a mobile PPC strategy?… Continue reading Best Mobile Adwords Management Strategy For 2017
5 Tips For PPC Landing Page Success
A robust PPC landing page is an essential ingredient in your marketing strategy stew. They should inspire your target audience to take action, whether it’s visiting your website for the first time, or purchasing one of your products or services. Create landing pages that get the results you want by putting the following five tips… Continue reading 5 Tips For PPC Landing Page Success
Better E-Commerce Marketing In 3 Easy Steps
Today, e-commerce businesses are common, but not so distinctive when it comes to effective marketing strategies. Without a universal solution, e-commerce marketing can get overwhelming before any progress is seen, and that’s discouraging to new and tested business owners alike. Fortunately, you can boost your effort for better e-commerce marketing in just three simple steps… Continue reading Better E-Commerce Marketing In 3 Easy Steps
Voice First Technology and the Future of Pay Per Click Management
In most popular Sci-fi movies and TV shows, the computers of the future have a distinct characteristic: they have voices. In the future, it’s understood that computers will have the ability to speak back to users, if only to activate warp drive. But what about all the other things we could do with voice first… Continue reading Voice First Technology and the Future of Pay Per Click Management
5 Online PPC Management Strategies To Implement Now
Help your website get the traffic it needs in 2017 via strong PPC management, and a few highly effective online marketing strategies. Think of your next online marketing campaign as a “unicorn,” or a campaign that is so magical it remains in the top 1 to 3 percent of marketing campaigns for the year. Utilize… Continue reading 5 Online PPC Management Strategies To Implement Now
3 Effective Ways PPC Pairs with Content Marketing
Content marketing and PPC may seem at odds: the former aids coveted organic search ranking, often with less insight regarding ROI, while the latter offers better guarantees on returns, and with less time spent developing content. Content marketing requires creative collaboration and a hands-on approach. PPC can be automated, and to some extent, doesn’t require… Continue reading 3 Effective Ways PPC Pairs with Content Marketing
