Planning your back-to-school ad campaign now might seem strange since school just got out; however, searches for school supplies and related products begin in July. It is therefore a super-great idea to manage adwords accordingly and determine how you are going to target parents, teachers, administrators…you get the idea. Read on for a few key… Continue reading Manage Adwords Back-To-School Campaigns With These 5 Tips
eCommerce Advertising: 5 Steps For Improved Adwords Conversions
Improving paid search campaigns for eCommerce sites can be a daunting task. The initial setup and strategy may have been enough to get you started, but when conversions are low it’s time to get creative. What makes it even harder is the low performing campaign is offering you little data to evaluate so that adjustments… Continue reading eCommerce Advertising: 5 Steps For Improved Adwords Conversions
PPC Management Companies’ Top Strategies For 2017
PPC management companies are enjoying more success than ever thanks to the effectiveness of per-per-click advertising. Their top strategies for 2017 center around machine learning and conversion tracking, among other tactics that provide clients with increased brand awareness and conversions. Let’s review what is helping these companies remain at the top of their game this… Continue reading PPC Management Companies’ Top Strategies For 2017
AdWords Consultants Reveal 3 Tips For Lowering Cost Per Click
Landing pages are a pivotal part of any AdWords campaign, as your AdWords consultants will tell you. Ensure your cost per click (CPC) stays low by learning how to optimize these pages correctly. Landing page quality and relevancy have a direct impact on your Quality Score, which in turn has an impact on your CPC.… Continue reading AdWords Consultants Reveal 3 Tips For Lowering Cost Per Click
5 Benefits Of A/B Testing In Marketing
A/B testing in the marketing world is a way to measure the effectiveness of digital campaigns, such as two versions of the same landing or web page, banner ad, or email. It is a type of analytics that provides a slew of benefits designed to attract and hold the attention of your target audience. If… Continue reading 5 Benefits Of A/B Testing In Marketing
5 Small Business PPC Tips Advertising Agencies Swear By
Just because your business is on the smaller side does not mean you cannot reap the benefits a of a pay-per-click (PPC) campaign. Use the following tips advertising agencies tout as ideal for small businesses looking to increase their presence on the web. You might find the process is easier than you think. 1) Use… Continue reading 5 Small Business PPC Tips Advertising Agencies Swear By
What it Means to Be A Google AdWords Partner
Many website owners have heard about it, but few actually understand what it means to be a Google AdWords partner. In addition to a variety of benefits a Google partner offers, certainly their ability to run analytics on marketing campaigns effectively, as an accredited authority, can often mark the difference between success and failure in… Continue reading What it Means to Be A Google AdWords Partner
Programmatic Advertising: Benefits for Any Internet Marketing Company
Programmatic advertising refers to the real time, algorithmic purchase and sale of advertising space. Software automates the purchase of media inventory, which is then optimized and placed using a bidding system. Before this innovative ad space buying option took root, digital ads were bought and sold exclusively by people, which often resulted in human error-related… Continue reading Programmatic Advertising: Benefits for Any Internet Marketing Company
3 Ways To Improve Conversion Rate Through Analytics
If your marketing campaign doesn’t include analytics, anything you do to improve conversion rate is likely going to fail. An incredible 97% of marketers don’t spend the time or money required to analyze whether or not their efforts are producing a return on their investment. A successful marketing campaign – which equals a positive and… Continue reading 3 Ways To Improve Conversion Rate Through Analytics
5 PPC Attribution Tricks Your PPC Company Should Be Using
When evaluating a PPC (Pay Per Click) campaign, the progress is judged by a variety of KPIs like CPA (Cost Per Acquisition) or ROAS (Return on Ad Spend). Setting these performance standards may sound like a simple best practice, but achieving those standards can be more difficult and tricky than a business might think. Having… Continue reading 5 PPC Attribution Tricks Your PPC Company Should Be Using
