If you implemented Google AdWords some time ago and are still not seeing the results you want, don’t panic. There are plenty of small changes you can make. One of those changes is AdWords Conversion Tracking so you can easily track your ads to determine how they are benefitting you (or not). Let’s look at… Continue reading All About Attribution: Defining Google’s Conversion Tracking Types
New AdWords Dashboard
The new AdWords dashboard is here, and with it a better way to fine-tune your digital marketing tactics. Once upon a time, the dashboard was limited to “snapshots” of account performance data, leaving little time to identify and rectify any issues. More and more users started relying exclusively on the campaigns tab for reporting and… Continue reading New AdWords Dashboard
Why to Have Your PPC Campaign Professionally Audited
While automated PPC reports from various websites are appealing because they are free or cheap, they only tell one small part of your campaign’s story. Get your pay-per-click campaign professionally audited by certified Google Ads professionals to extract the most from the analysis and subsequently make adjustments resulting in more website traffic, conversions, and revenue.… Continue reading Why to Have Your PPC Campaign Professionally Audited
Being Dynamic! How To Leverage Dynamic Ads & Content For Improved Results
Dynamic ads come in search, display, and landing page form to provide consumers with information regarding specific products and services. They require a little extra work in comparison to “regular” ads about your overall brand or product/service niche. But they can have a great payoff. Help yourself leverage search, display, and landing page ads in… Continue reading Being Dynamic! How To Leverage Dynamic Ads & Content For Improved Results
Attention PPC Manager: 5 Helpful Tips for Small Business PPC
As a small business, you might have been hesitant to go the pay-per-click route because of the cost. However, PPC remains one of the most effective ways to get your business, whatever its size or scope, in front of your target audience. If you are the newly-appointed PPC manager for a small business, take some… Continue reading Attention PPC Manager: 5 Helpful Tips for Small Business PPC
Google AdWords Management: 6 Tips For Getting Started
Pay-per-click (PPC) marketing is one of the best ways to get your website and brand into the collective conscience. It offers much faster results than search engine optimization (SEO), which makes the money you spend on PPC worth it assuming you have a strategy in mind. Help yourself get started in Google AdWords management and… Continue reading Google AdWords Management: 6 Tips For Getting Started
The 2017 Guide To AdWords For PPC Companies
Google AdWords is a tool that all digital marketers are familiar with. Whether managed in-house or by PPC companies, any sophisticated digital marketing strategy incorporates an AdWords campaign. Although it can take some continuing education, navigating all of the features of AdWords is a critical component of the campaign and will allow the campaign manager… Continue reading The 2017 Guide To AdWords For PPC Companies
3 Reasons To Work With A Pay Per Click Service
Pay per click advertising is one of the best ways to get your site noticed so you can enjoy the near-instantaneous search engine results you crave. Whether your company is small in nature, a start-up, or has been in business for years, here’s why working with a pay per click service is one of the… Continue reading 3 Reasons To Work With A Pay Per Click Service
Manage Adwords Back-To-School Campaigns With These 5 Tips
Planning your back-to-school ad campaign now might seem strange since school just got out; however, searches for school supplies and related products begin in July. It is therefore a super-great idea to manage adwords accordingly and determine how you are going to target parents, teachers, administrators…you get the idea. Read on for a few key… Continue reading Manage Adwords Back-To-School Campaigns With These 5 Tips
eCommerce Advertising: 5 Steps For Improved Adwords Conversions
Improving paid search campaigns for eCommerce sites can be a daunting task. The initial setup and strategy may have been enough to get you started, but when conversions are low it’s time to get creative. What makes it even harder is the low performing campaign is offering you little data to evaluate so that adjustments… Continue reading eCommerce Advertising: 5 Steps For Improved Adwords Conversions
