Search engine marketing (SEM) has become a business necessity over the last decade. No brand in today’s world can possibly hope for visibility without it, something that can seem extremely daunting to unknowledgeable business owners. Throw in the fact that the SEM landscape is constantly evolving and you have a recipe for serious marketing anxiety.… Continue reading Most Important Google AdWords Tips For 2019
Top 10 Digital Marketing Tips For 2019
In the modern world of digital marketing, the competition for consumer engagement is more intense than ever. Both search engine and social media marketing offer a variety of strengths as well as a few weaknesses you must be aware of to maximize your advertising strategy and subsequently enjoy more website traffic, conversions, brand awareness, and… Continue reading Top 10 Digital Marketing Tips For 2019
All About Attribution: Defining Google’s Conversion Tracking Types
If you implemented Google AdWords some time ago and are still not seeing the results you want, don’t panic. There are plenty of small changes you can make. One of those changes is AdWords Conversion Tracking so you can easily track your ads to determine how they are benefitting you (or not). Let’s look at… Continue reading All About Attribution: Defining Google’s Conversion Tracking Types
New AdWords Dashboard
The new AdWords dashboard is here, and with it a better way to fine-tune your digital marketing tactics. Once upon a time, the dashboard was limited to “snapshots” of account performance data, leaving little time to identify and rectify any issues. More and more users started relying exclusively on the campaigns tab for reporting and… Continue reading New AdWords Dashboard
Attention PPC Manager: 5 Helpful Tips for Small Business PPC
As a small business, you might have been hesitant to go the pay-per-click route because of the cost. However, PPC remains one of the most effective ways to get your business, whatever its size or scope, in front of your target audience. If you are the newly-appointed PPC manager for a small business, take some… Continue reading Attention PPC Manager: 5 Helpful Tips for Small Business PPC
5 Small Business PPC Tips Advertising Agencies Swear By
Just because your business is on the smaller side does not mean you cannot reap the benefits a of a pay-per-click (PPC) campaign. Use the following tips advertising agencies tout as ideal for small businesses looking to increase their presence on the web. You might find the process is easier than you think. 1) Use… Continue reading 5 Small Business PPC Tips Advertising Agencies Swear By
What it Means to Be A Google AdWords Partner
Many website owners have heard about it, but few actually understand what it means to be a Google AdWords partner. In addition to a variety of benefits a Google partner offers, certainly their ability to run analytics on marketing campaigns effectively, as an accredited authority, can often mark the difference between success and failure in… Continue reading What it Means to Be A Google AdWords Partner
Programmatic Advertising: Benefits for Any Internet Marketing Company
Programmatic advertising refers to the real time, algorithmic purchase and sale of advertising space. Software automates the purchase of media inventory, which is then optimized and placed using a bidding system. Before this innovative ad space buying option took root, digital ads were bought and sold exclusively by people, which often resulted in human error-related… Continue reading Programmatic Advertising: Benefits for Any Internet Marketing Company
3 Ways To Improve Conversion Rate Through Analytics
If your marketing campaign doesn’t include analytics, anything you do to improve conversion rate is likely going to fail. An incredible 97% of marketers don’t spend the time or money required to analyze whether or not their efforts are producing a return on their investment. A successful marketing campaign – which equals a positive and… Continue reading 3 Ways To Improve Conversion Rate Through Analytics
5 PPC Attribution Tricks Your PPC Company Should Be Using
When evaluating a PPC (Pay Per Click) campaign, the progress is judged by a variety of KPIs like CPA (Cost Per Acquisition) or ROAS (Return on Ad Spend). Setting these performance standards may sound like a simple best practice, but achieving those standards can be more difficult and tricky than a business might think. Having… Continue reading 5 PPC Attribution Tricks Your PPC Company Should Be Using
