When it comes to online marketing, there are two options that stand out: Google AdWords and Facebook. Each offers distinct advantages and disadvantages, which is why it’s a good idea to use both in your marketing strategy if your budget allows for it. Should your budget only allow for one, use the following information to… Continue reading Google vs. Facebook Marketing Pros & Cons
Which Keyword Match Type Is Best?
While you may think there is one keyword match type to rule them all, no type is actually better than another. Using keyword match types is actually more about leveraging several options at various price points so you enjoy the best results possible. Let’s dive into the AdWord match type world to learn more about… Continue reading Which Keyword Match Type Is Best?
Google Vs Bing Shopping: What You Need To Know
Once upon a digital time, shopping ads were known as Product Listing Ads (PLAs). They solidified their place in the ROI pantheon thanks to providing businesses with that coveted extra visibility resulting in extra revenue and increased brand loyalty. If you are preparing for your next shopping ad campaign, you are probably wondering whether to… Continue reading Google Vs Bing Shopping: What You Need To Know
Good Ads vs. Great Ads
The world is full of “good” ads that were clearly made by professionals that beautifully highlight a product or service. Yet these ads rarely remain in the minds of consumers because they do not have that extra special something that makes them great. So what exactly separates the great ads–and therefore the best brands–apart from… Continue reading Good Ads vs. Great Ads
Attention PPC Manager: 5 Helpful Tips for Small Business PPC
As a small business, you might have been hesitant to go the pay-per-click route because of the cost. However, PPC remains one of the most effective ways to get your business, whatever its size or scope, in front of your target audience. If you are the newly-appointed PPC manager for a small business, take some… Continue reading Attention PPC Manager: 5 Helpful Tips for Small Business PPC
Google AdWords Management: 6 Tips For Getting Started
Pay-per-click (PPC) marketing is one of the best ways to get your website and brand into the collective conscience. It offers much faster results than search engine optimization (SEO), which makes the money you spend on PPC worth it assuming you have a strategy in mind. Help yourself get started in Google AdWords management and… Continue reading Google AdWords Management: 6 Tips For Getting Started
The 2017 Guide To AdWords For PPC Companies
Google AdWords is a tool that all digital marketers are familiar with. Whether managed in-house or by PPC companies, any sophisticated digital marketing strategy incorporates an AdWords campaign. Although it can take some continuing education, navigating all of the features of AdWords is a critical component of the campaign and will allow the campaign manager… Continue reading The 2017 Guide To AdWords For PPC Companies
3 Reasons To Work With A Pay Per Click Service
Pay per click advertising is one of the best ways to get your site noticed so you can enjoy the near-instantaneous search engine results you crave. Whether your company is small in nature, a start-up, or has been in business for years, here’s why working with a pay per click service is one of the… Continue reading 3 Reasons To Work With A Pay Per Click Service
Manage Adwords Back-To-School Campaigns With These 5 Tips
Planning your back-to-school ad campaign now might seem strange since school just got out; however, searches for school supplies and related products begin in July. It is therefore a super-great idea to manage adwords accordingly and determine how you are going to target parents, teachers, administrators…you get the idea. Read on for a few key… Continue reading Manage Adwords Back-To-School Campaigns With These 5 Tips
eCommerce Advertising: 5 Steps For Improved Adwords Conversions
Improving paid search campaigns for eCommerce sites can be a daunting task. The initial setup and strategy may have been enough to get you started, but when conversions are low it’s time to get creative. What makes it even harder is the low performing campaign is offering you little data to evaluate so that adjustments… Continue reading eCommerce Advertising: 5 Steps For Improved Adwords Conversions
