While automated PPC reports from various websites are appealing because they are free or cheap, they only tell one small part of your campaign’s story. Get your pay-per-click campaign professionally audited by certified Google Ads professionals to extract the most from the analysis and subsequently make adjustments resulting in more website traffic, conversions, and revenue.… Continue reading Why to Have Your PPC Campaign Professionally Audited
Being Dynamic! How To Leverage Dynamic Ads & Content For Improved Results
Dynamic ads come in search, display, and landing page form to provide consumers with information regarding specific products and services. They require a little extra work in comparison to “regular” ads about your overall brand or product/service niche. But they can have a great payoff. Help yourself leverage search, display, and landing page ads in… Continue reading Being Dynamic! How To Leverage Dynamic Ads & Content For Improved Results
Retargeting Through Google: The Myriad Advantages
Retargeting is actually a very simple concept: marketing your products or services to consumers who have already visited your site but who left without buying anything. It is an umbrella term encompassing several tactics, including site, email, and SEO retargeting, all of which contribute to more site traffic, conversions, revenue, and brand awareness. Let’s dive… Continue reading Retargeting Through Google: The Myriad Advantages
Google vs. Facebook Marketing Pros & Cons
When it comes to online marketing, there are two options that stand out: Google AdWords and Facebook. Each offers distinct advantages and disadvantages, which is why it’s a good idea to use both in your marketing strategy if your budget allows for it. Should your budget only allow for one, use the following information to… Continue reading Google vs. Facebook Marketing Pros & Cons
Which Keyword Match Type Is Best?
While you may think there is one keyword match type to rule them all, no type is actually better than another. Using keyword match types is actually more about leveraging several options at various price points so you enjoy the best results possible. Let’s dive into the AdWord match type world to learn more about… Continue reading Which Keyword Match Type Is Best?
Google Vs Bing Shopping: What You Need To Know
Once upon a digital time, shopping ads were known as Product Listing Ads (PLAs). They solidified their place in the ROI pantheon thanks to providing businesses with that coveted extra visibility resulting in extra revenue and increased brand loyalty. If you are preparing for your next shopping ad campaign, you are probably wondering whether to… Continue reading Google Vs Bing Shopping: What You Need To Know
Good Ads vs. Great Ads
The world is full of “good” ads that were clearly made by professionals that beautifully highlight a product or service. Yet these ads rarely remain in the minds of consumers because they do not have that extra special something that makes them great. So what exactly separates the great ads–and therefore the best brands–apart from… Continue reading Good Ads vs. Great Ads
AdWords Over-Management PitFalls – Sometimes, Less Is More
AdWords advertising uses a system similar to traditional auctions to decide which marketers’ ads show up and in what order they appear. As one of those marketers’ account managers, you bid high and you bid low, resulting in ads that appear higher or lower on the advertising food chain. And while you probably use a… Continue reading AdWords Over-Management PitFalls – Sometimes, Less Is More
2018’s Top 5 Google Ads Features
Those behind Google AdWords keep churning out new features while updating existing ones, meaning you have plenty of lead generation tools to concern yourself with this year. Rather than feeling overwhelmed by all of the options at your fingertips, take a moment to learn about five of the best and most helpful Google AdWords features… Continue reading 2018’s Top 5 Google Ads Features
Beyond Search: Additional Google Marketing Campaign Types
Paid search remains a fantastic way to bolster your Google marketing campaign efforts, but it is still one piece of the bigger search engine pie. There are many other outstanding ways to improve your latest campaign so you attract more website traffic, conversions, revenue, and general brand awareness. Read on for tips on additional Google… Continue reading Beyond Search: Additional Google Marketing Campaign Types
