When people do a search on Google for a keyword, most of them click on the top-ranked site listed on the search engine results page. The first five listings get the bulk of traffic based on SEO, while sites that are lower than that don’t get as much traffic. Google’s algorithm takes certain factors into… Continue reading Get More Traffic with These Google Ranking Factors
Tips for Shifting to Google Responsive Search Ads
Responsive Search Ads (RSAs) are now the dominant ad format in Google Ad accounts. Starting June 30, Expanded Text Ads (ETAs) can’t be added or edited. Those already existing can continue to work alongside RSAs and you’ll still be able to see reports on their performance, but you’ll only be able to resume, remove or… Continue reading Tips for Shifting to Google Responsive Search Ads
Becoming More Visible with Your Google Business Profile
If you’re trying to attract a local clientele, you need to focus on becoming more visible to the right people in local search listings. Optimizing your Google Business Profile (GBP) can help make this happen and can help you to convert searchers looking for a local business in your industry into paying customers. Request Reviews… Continue reading Becoming More Visible with Your Google Business Profile
Franchise Marketing
There are many ways to market a franchise, but franchises are seeing a major shift toward digital marketing. To build your brand, you need an online presence that works which requires effective marketing on your website and social media. At Softline Solutions, we understand that marketing franchises present unique challenges. Our marketing specialists focus on… Continue reading Franchise Marketing
Planning a Paid Media Strategy and Budget
There are many marketing options that can help you grow your business, and it’s a good idea to include paid media as part of your overall marketing strategy. Part of planning your paid media strategy includes planning how much you’ll spend on this marketing tactic and where to focus your time and attention. There are… Continue reading Planning a Paid Media Strategy and Budget
Why Local Brands Should Partner with Softline Solutions
Targeted local marketing strategies can help bring in new business from prospects who are in your area. Your goal is to increase brand awareness using multiple approaches to local marketing. When you partner with Softline Solutions, you’ll have the benefit of working with digital marketing experts committed to helping you grow your business. Focusing on… Continue reading Why Local Brands Should Partner with Softline Solutions
Use Google Analytics to Calculate SEO ROI
The tactics you’re using for SEO aren’t useful if you can’t measure them. To tweak and optimize your strategy, you need to measure the return on investment (ROI) of your SEO. Key metrics that need to be tracked monthly include the cost of current SEO campaigns and key performance indicators (KPIs). One way to track… Continue reading Use Google Analytics to Calculate SEO ROI
Hiring a Marketing Person Versus a Marketing Agency
As the owner of a small or medium business, you probably consider your company a labor of love. That means when a task needs to be done, it may seem logical for you to take care of it yourself since you may feel that no one knows your business or your clients like you do. … Continue reading Hiring a Marketing Person Versus a Marketing Agency
Things to Consider Before Hiring a Marketing Firm
Thinking about outsourcing your marketing? It’s a decision that makes sense for many businesses because it frees you up to do the things that you’re good at. If you hire a marketing agency, you’re trusting them to build your brand for you, so it’s not a decision that can be rushed. Before you hire a… Continue reading Things to Consider Before Hiring a Marketing Firm
Reasons Small Businesses Should Hire a Marketing Agency
Many small businesses struggle with whether to do their own marketing or hire outside help. While you understand that marketing is needed if you want to attract customers, you may not fully grasp what’s involved in creating and following a strategic marketing plan. A marketing agency can help you create a marketing plan that generates… Continue reading Reasons Small Businesses Should Hire a Marketing Agency
