Getting ready to manage a PPC account for the first time and feeling a little apprehensive? Fear not; you are hardly the only one having reservations. Managing a PPC account is not exactly simple; however a little research, patience, and advice go a long way. Review three excellent tips every PPC newbie should know before… Continue reading 3 Tips for PPC Beginners
PPC Tips for Better International Marketing
Marketing to an international audience can be tricky—especially when it comes to PPC. The cost per click, for example, can vary dramatically depending on the region: when competing for the same term, the United Arab Emirates has an average cost per click that’s 8 percent greater than the U.S. average. Conversely, Serbia has an average… Continue reading PPC Tips for Better International Marketing
3 Tips to Improve Mobile Advertising on Bing
Google is often the main focus for mobile advertising efforts, a fact that is not exactly shocking. Not only is the search engine juggernaut the most popular option of its kind, but it is also heavily used by young, tech-savvy consumers who know a thing or five about smartphones. In comparison, Bing is favorited by… Continue reading 3 Tips to Improve Mobile Advertising on Bing
The Best Free AdWords Tutorials for Beginners
New to AdWords? Want to ensure you’re getting the most from the online advertising platform? Of course you do. There are numerous free tutorials available just for AdWords, all of which offer the insight and assistance you want in creating viable ads that promote your business. If you’re new to AdWords and don’t know where… Continue reading The Best Free AdWords Tutorials for Beginners
Your Early AdWords Holiday Testing Guide
Interested in running a few AdWords tests before the holiday season? It might seem a bit early, but once the school year starts, it is a mere hop, skip, and jump away from the holidays. Shopping for the holiday season starts in October according to Google, giving you even more reason to test AdWords now.… Continue reading Your Early AdWords Holiday Testing Guide
5 PPC Tips That Save You Money
Pay-per-click advertising is well worth the investment when executed correctly, though it still falls under the “spend money to make money” category. If you’re looking to maximize PPC advertising without spending everything in the company piggy bank, put the following tips into practice: Write Better Ad Copy Help yourself save money on Bing Ads and… Continue reading 5 PPC Tips That Save You Money
How to Use PPC More Effectively In Your Local SEO Campaign
Google AdWords has long been touted as one of the most cost effective ways to get the word out about your business. The idea is that your company is advertised to people who are looking for specific keywords in little boxes on any website that chooses to offers PPC ads on their websites. Your ads… Continue reading How to Use PPC More Effectively In Your Local SEO Campaign
5 Steps for Successful PPC Audits
Getting ready to take on an existing AdWords account and want to make sure it’s successful? A thorough initial audit is essential in helping you do the job right, as it allows you to review what the account owner has done so far and why the account is organized the way it is. Put the… Continue reading 5 Steps for Successful PPC Audits
How to make PPC work for your local SEO strategy
If you’ve been looking at Search Engine Optimization, or SEO, and wondering what else you can do to generate more traffic for your website, you might want to think about trying Pay Per Click advertising. There are good points and bad points for Pay Per Click, or PPC, so doing some research into both is… Continue reading How to make PPC work for your local SEO strategy
What You Need To Know About AdWords and PPC
A great addition to your campaign to be more visible to more people for your business is to build a PPC , or Pay Per Click, campaign for Google AdWords. If you’ve wanted to understand more about those AdWord listings on Google searches, now is a perfect time to get in the know as you… Continue reading What You Need To Know About AdWords and PPC
