Getting ready to take on an existing AdWords account and want to make sure it’s successful? A thorough initial audit is essential in helping you do the job right, as it allows you to review what the account owner has done so far and why the account is organized the way it is. Put the… Continue reading 5 Steps for Successful PPC Audits
Google Announces New Analytics and Search Ad Updates at SMX East
Jerry Dischler, the vice president of search ads at Google, and Babak Pahlavan, the senior director of product management for analytics measurement and solutions, made several big announcements in a recent keynote discussion at SMX East. The announcements surrounded search ads and audience targeting, as well as new Tag Manager integrations for analytics. So, what… Continue reading Google Announces New Analytics and Search Ad Updates at SMX East
How to Start a Strong Pay-Per-Click Campaign
PPC stands for pay-per-click, a type of internet marketing in which advertisers pay fees each time a user clicks on their ads. In this model, you’re paying for traffic to your site, rather than earning it organically or with choreographed SEO. Most people are unfamiliar with the intricacies of PPC advertising, and give up quickly… Continue reading How to Start a Strong Pay-Per-Click Campaign
How Game Theory Affects PPC Marketing
One of the most memorable scenes from A Beautiful Mind takes place at a bar. A handful of men contemplate competing for the hand of a pretty blonde; Russell Crowe’s character, Dr. John Forbes Nash Jr. explains if they all compete for the blonde, no one will get her; but, if they ignore the blonde… Continue reading How Game Theory Affects PPC Marketing
The Most Expensive Google Keywords in the United States
Google is seemingly unstoppable. In 2016, the search engine giant has raked in over $70 billion so far, the majority of which is due to its successful advertising solutions. It is well known by now that advertisers pay fees when consumers click on their ad links. Some per-click costs are in the stratosphere, but they… Continue reading The Most Expensive Google Keywords in the United States
3 Tips for PPC Beginners
Getting ready to manage a PPC account for the first time and feeling a little apprehensive? Fear not; you are hardly the only one having reservations. Managing a PPC account is not exactly simple; however a little research, patience, and advice go a long way. Review three excellent tips every PPC newbie should know before… Continue reading 3 Tips for PPC Beginners
PPC Tips for Better International Marketing
Marketing to an international audience can be tricky—especially when it comes to PPC. The cost per click, for example, can vary dramatically depending on the region: when competing for the same term, the United Arab Emirates has an average cost per click that’s 8 percent greater than the U.S. average. Conversely, Serbia has an average… Continue reading PPC Tips for Better International Marketing
3 Tips to Improve Mobile Advertising on Bing
Google is often the main focus for mobile advertising efforts, a fact that is not exactly shocking. Not only is the search engine juggernaut the most popular option of its kind, but it is also heavily used by young, tech-savvy consumers who know a thing or five about smartphones. In comparison, Bing is favorited by… Continue reading 3 Tips to Improve Mobile Advertising on Bing
How to make PPC work for your local SEO strategy
If you’ve been looking at Search Engine Optimization, or SEO, and wondering what else you can do to generate more traffic for your website, you might want to think about trying Pay Per Click advertising. There are good points and bad points for Pay Per Click, or PPC, so doing some research into both is… Continue reading How to make PPC work for your local SEO strategy
What You Need To Know About AdWords and PPC
A great addition to your campaign to be more visible to more people for your business is to build a PPC , or Pay Per Click, campaign for Google AdWords. If you’ve wanted to understand more about those AdWord listings on Google searches, now is a perfect time to get in the know as you… Continue reading What You Need To Know About AdWords and PPC
