News Archives - Page 4 of 6 - Softline Solutions

Understanding the Role that Local SEO plays in your Marketing Success

By this time, nearly every business owner has learned at least something about Search Engine Optimization, or SEO. If you haven’t, it’s time to put your research hat on and get informed. Because the days of not using SEO to benefit your business with Internet marketing strategies are just about over, and in fact, you… Continue reading Understanding the Role that Local SEO plays in your Marketing Success

Top 3 Online Shopping Preferences

Heres a great article by Amberly Dressler highlighting shopping preference online. Recently, comScore and UPS released the findings of its third annual UPS Pulse of the Online Shopper Study. Overwhelmingly, the results showed that customers have higher expectations when it comes to their online experience. For example, 53 percent of respondents want access to customer… Continue reading Top 3 Online Shopping Preferences

Google Enforcement of Penguin 2.0 Penalties: How Webmasters Respond & How You Can Prepare

When spring arrives, there are certain changes that we’ve come to expect. As we speak, birds are returning from their winter homes. Flowers have begun to bloom. And of course, Google is almost inevitably preparing to release its latest Penguin update. How on earth should webmasters be preparing for this? Softline Solutions did some investigation… Continue reading Google Enforcement of Penguin 2.0 Penalties: How Webmasters Respond & How You Can Prepare

Discover the energies inherent in the realm of online marketing

The worldwide web has become such a transformative tool that it is difficult for most of us to remember what it was like before the advent of this technology. Those companies that seek to be high performing must adapt web-based marketing strategies. In this way, they will win over people who you may not have… Continue reading Discover the energies inherent in the realm of online marketing

Does Yelp Dominate Google’s Local Web Results?

A common issue We have noticed here at Softline Solutions with the Google results are the number of Yelp results a Google search can return for a local type of keyword phrase. It has been going on for well over a year. One webmaster shared an example of a horrible Yelp listing in Google, in… Continue reading Does Yelp Dominate Google’s Local Web Results?

Google Penguin Update Has Revamped the Guest Posting Industry

Guest posting has long been recognized as a great way to build your brand and create quality links, which can improve your search engine rankings. This is something that webmasters and SEO companies have known and utilized for years. However, guest posting has always been under the radar and it was never mainstream. The recent… Continue reading Google Penguin Update Has Revamped the Guest Posting Industry

How Google is changing Long Tail Search Efforts

We couldnt have said this better, so we didnt:-) Our friends at SEOMoz and Rand Fishkin have a great whiteboard video that explains it to the T!

Keeping up to date with Search Engine Optimization trends

The Search engines are not standing still. Much as we would like them to tell us all what they do and how they assess and rate websites they are not going to. As a result there is no stability in page rankings: Your website might rank high one week and then disappear onto page 12… Continue reading Keeping up to date with Search Engine Optimization trends

Softline Solutions Was First to Notice and Adjust to Major Google Algorithm Change

Friday’s update to the Google search engine results algorithm was a subtle, but impactful alteration of the SEO world. While most people were going about business-as-usual, however, Softline Solutions’ SEO manager, Anatoly, is known to have been the first member of the SEO community to notice Google’s change, known as “Penguin 2.1,” and make… Continue reading Softline Solutions Was First to Notice and Adjust to Major Google Algorithm Change

Things To Take Into Consideration When Optimizing Content For Search Engines

It is often said that content is king, in regards to search engine optimization. This is been a fact, that has been parroted by optimization professionals since search engine optimization rose to prominence. While this fact is true, it is often overlooked by many webmasters. Not only should you have content that is relevant to… Continue reading Things To Take Into Consideration When Optimizing Content For Search Engines

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Category: News