At some point, every business experiences some sort of epic fail. Whether you sent an email to the wrong segment of your list, sent a message with an expired code or a broken link, or an automated program fails, messages sent with errors or misinformation reflect badly on your company. While it may not be… Continue reading Creating an Effective Apology Email
Are You Making the Most of Your Reporting and Analytics?
Here’s a pop quiz for you. If your reports show that there’s been a ten percent growth in revenue this quarter, does that automatically mean your marketing strategy is working? It’s not uncommon for marketers to say yes, but there’s more to your data than one number. Top marketers take the time to analyze the… Continue reading Are You Making the Most of Your Reporting and Analytics?
Getting Better Results from Ad Creation Since iOS14 Update
In January 2021, the iOS14 update was officially launched. This update gives users the ability to opt-out of data tracking. Advertisers on social media platforms are being impacted by this update since visibility into the online activity of users is now limited. Many marketers report that performance data including remarketing and conversion tracking have been… Continue reading Getting Better Results from Ad Creation Since iOS14 Update
Country-Specific Surcharges in Google Ads and Disappearing Location Data
Pay-per-click advertising (PPC) can be a powerful way to promote your business, but it’s important to watch out for wasteful ad spend. One thing you may not be aware of is that Google recently implemented country-specific surcharges, which impact ads that are served in specific countries. If you advertise in several countries, you may be… Continue reading Country-Specific Surcharges in Google Ads and Disappearing Location Data
Google Announces New Analytics and Search Ad Updates at SMX East
Jerry Dischler, the vice president of search ads at Google, and Babak Pahlavan, the senior director of product management for analytics measurement and solutions, made several big announcements in a recent keynote discussion at SMX East. The announcements surrounded search ads and audience targeting, as well as new Tag Manager integrations for analytics. So, what… Continue reading Google Announces New Analytics and Search Ad Updates at SMX East
The Difference That Local SEO Makes
So if SEO gets you noticed more because you’re at the top of the search results list on page one, what happens when it is local SEO that is needed? One of the more complex features that has been added to SEO ranking is a system of weights. Various factors in search return ranking are… Continue reading The Difference That Local SEO Makes
How Local SEO Improves Online Visibility
SEO, or Search Engine Optimization, in simplest terms is a process by which non-ad web pages or websites get moved to the top of the search order when someone does a web search through Google or Bing or Yahoo, etc. The closer to the top of the search results and being on the first page… Continue reading How Local SEO Improves Online Visibility
Topical (SEO) Optimization Edging Out Keyword Optimization as the New Norm
What should the main goal of a business be? To increase sales? Expand the customer base? While these are both important goals, it’s more important for a business to become the expert or authority within its industry. Any business that wants to be the main authority in its niche will leave competitors focusing on sales… Continue reading Topical (SEO) Optimization Edging Out Keyword Optimization as the New Norm
What Happens If You Use Google Adwords
SEO is certainly the lifeblood of website searches and results and can make or break a business from a web perspective. Some of the ways to get higher rankings with SEO is to use in conjunction with Google AdWords or Google Maps or Bing Maps, to name a few Google AdWords are a type of… Continue reading What Happens If You Use Google Adwords
Holiday SEO – Things That You Need To Know
The holiday season represents a time in the Internet marketing industry, that can be very lucrative for those that are marketing specifically for the holiday season. There are number of products out there that are perfect examples of products that see huge boost during the holiday season, as they make better gifts the may do… Continue reading Holiday SEO – Things That You Need To Know
