The average consumer faces a deluge of content every day, so it’s no surprise that attention spans are getting shorter. Videos under ten minutes used to be considered short, but the trend in 2024 is to use much shorter videos as part of an effective digital marketing strategy. Short-form videos are those that are 60… Continue reading Using Short Form Video in 2024
Creating an Effective Marketing Plan
If your company isn’t already creating an annual marketing plan or if your current marketing plan hasn’t been effective, it’s time to work on creating an effective marketing plan. A marketing plan outlines an organization’s business goals, strategies, and budget. A comprehensive marketing plan creates a roadmap for the coming year, whether your target audience… Continue reading Creating an Effective Marketing Plan
Creating an Exceptional Marketing Plan
An important part of successful marketing is to create a marketing plan each year. An exceptional marketing plan includes analyzing the strengths and weaknesses of your business along with data about your customers and competitors. With this information, you can create a marketing strategy, set your budget, and decide what technology and marketing channels you’ll… Continue reading Creating an Exceptional Marketing Plan
Are You Making the Most of Your Reporting and Analytics?
Here’s a pop quiz for you. If your reports show that there’s been a ten percent growth in revenue this quarter, does that automatically mean your marketing strategy is working? It’s not uncommon for marketers to say yes, but there’s more to your data than one number. Top marketers take the time to analyze the… Continue reading Are You Making the Most of Your Reporting and Analytics?
Tips for Shifting to Google Responsive Search Ads
Responsive Search Ads (RSAs) are now the dominant ad format in Google Ad accounts. Starting June 30, Expanded Text Ads (ETAs) can’t be added or edited. Those already existing can continue to work alongside RSAs and you’ll still be able to see reports on their performance, but you’ll only be able to resume, remove or… Continue reading Tips for Shifting to Google Responsive Search Ads
Why Link Google Ads Account to Search Console
Organic and paid search marketing are separate marketing strategies that work best when used together. Linking a Google Ads account to Search Console gives you a more complete picture of keywords and the value of paid versus organic terms. In a nutshell, it puts more useful data at your fingertips. This information can be very… Continue reading Why Link Google Ads Account to Search Console
Getting Started with Instagram Explore Ads
People go to Instagram’s Explore page when they’re looking to discover something new. They’re usually trying to find new and interesting content from people and brands that they aren’t already following. The bottom line is that it’s an engaged audience of people interested in having new experiences and connecting with new brands. Why You Should… Continue reading Getting Started with Instagram Explore Ads
Should You Invest in Advertising in a Down Economy?
During a down economy, people tend to reduce spending and stockpile money and supplies. Consumers have a sense of panic, and marketers may think they should be cautious during uncertain times. While it may make sense to cut some expenses, a down economy is actually a good time to invest in marketing and advertising. The… Continue reading Should You Invest in Advertising in a Down Economy?
Getting Better Results from Ad Creation Since iOS14 Update
In January 2021, the iOS14 update was officially launched. This update gives users the ability to opt-out of data tracking. Advertisers on social media platforms are being impacted by this update since visibility into the online activity of users is now limited. Many marketers report that performance data including remarketing and conversion tracking have been… Continue reading Getting Better Results from Ad Creation Since iOS14 Update
Hiring a Marketing Person Versus a Marketing Agency
As the owner of a small or medium business, you probably consider your company a labor of love. That means when a task needs to be done, it may seem logical for you to take care of it yourself since you may feel that no one knows your business or your clients like you do. … Continue reading Hiring a Marketing Person Versus a Marketing Agency
