While you may have heard of Google+, odds are you don’t know much about it. However, when it comes to social media, Google+ is rapidly becoming a force to be reckoned with, at least in the late teens, early twenties crowd. This means that if you are in a business where reaching this demographic is… Continue reading How to Do Google+ Better
5 Steps for Successful PPC Audits
Getting ready to take on an existing AdWords account and want to make sure it’s successful? A thorough initial audit is essential in helping you do the job right, as it allows you to review what the account owner has done so far and why the account is organized the way it is. Put the… Continue reading 5 Steps for Successful PPC Audits
5 PPC Tips That Save You Money
Pay-per-click advertising is well worth the investment when executed correctly, though it still falls under the “spend money to make money” category. If you’re looking to maximize PPC advertising without spending everything in the company piggy bank, put the following tips into practice: Write Better Ad Copy Help yourself save money on Bing Ads and… Continue reading 5 PPC Tips That Save You Money
Do You Need to Audit Your Local SEO Efforts?
Getting your business noticed is the number one goal for just about any company out there. After all, if you aren’t being noticed, you aren’t reaching new customers and you aren’t growing your bottom line. That equals stagnant and eventually equals going out of business as old customers will become no customers at some point… Continue reading Do You Need to Audit Your Local SEO Efforts?
3 Things You May Not Know About Local SEO
If you have done in the amount of local search engine optimization, then you likely already know that local search engine optimization is very different from typical search engine optimization. To start, there are a number of factors that are taken into consideration when ranking a website for local keywords, that would not be considered… Continue reading 3 Things You May Not Know About Local SEO
How Important Are Citations To Your Marketing Strategy?
Local SEO covers a fairly large range of information and steps to make sure you are getting the most from online searches that could help your business. Some additional posts have talked about cleaning up your profile page for Google-My-Business as well as the same for Bing and Yahoo. There are other steps to take,… Continue reading How Important Are Citations To Your Marketing Strategy?
How to make PPC work for your local SEO strategy
If you’ve been looking at Search Engine Optimization, or SEO, and wondering what else you can do to generate more traffic for your website, you might want to think about trying Pay Per Click advertising. There are good points and bad points for Pay Per Click, or PPC, so doing some research into both is… Continue reading How to make PPC work for your local SEO strategy
The Difference That Local SEO Makes
So if SEO gets you noticed more because you’re at the top of the search results list on page one, what happens when it is local SEO that is needed? One of the more complex features that has been added to SEO ranking is a system of weights. Various factors in search return ranking are… Continue reading The Difference That Local SEO Makes
Why is social media so important to local SEO efforts?
There are some conflicting signals coming from search engines like Google and Bing regarding the place that social media has in their search results. Everything from “yes, it plays a part” to “no, it doesn’t have a role” has been heard over the last few years. However, the role that social media plays with regard… Continue reading Why is social media so important to local SEO efforts?
How Local SEO Improves Online Visibility
SEO, or Search Engine Optimization, in simplest terms is a process by which non-ad web pages or websites get moved to the top of the search order when someone does a web search through Google or Bing or Yahoo, etc. The closer to the top of the search results and being on the first page… Continue reading How Local SEO Improves Online Visibility
