Most unfamiliar tasks are made easier with instructions. We’ve found that PPC campaign management is no exception. However, the key to success is more like a recipe than a bunch of bullet points. Think of it this way: recipes are instructions that support both a process and a tasty result. If you make a cake… Continue reading Easy as Cake: A Recipe for Better PPC Campaign Management
How to Maintain Your AdWords Account Post Presidential Election 2016
As you undoubtedly know, Donald Trump is the country’s President-elect following a grueling 18-month campaign. The Internet is ablaze with social commentary regarding the election of our 45th President, and it’s unclear whether the political division in this country will easily mend, or if yesterday’s surprising outcome will drive everyone insane. Perhaps those most concerned… Continue reading How to Maintain Your AdWords Account Post Presidential Election 2016
How To Date (And Marry!) The Right Digital Marketing Agency
Establishing a relationship with a digital marketing agency should be approached similarly to the way you manage your personal relations — to find the ‘right one’ you’ve got to date around a bit, figure out what you like, as well as what you need to stay happy. Below, we’ve outlined a few simple tips to… Continue reading How To Date (And Marry!) The Right Digital Marketing Agency
Softline Solutions Added to Google’s Premier Partners List
Softline Solutions is the newest addition to the Google AdWords Premier Small & Medium-Sized (SMB) Business Partner Program. Our Los Angeles-based company joins an elite group of qualified companies, and all of our clients will subsequently reap the benefits of working with the search engine juggernaut to further optimize advertising campaign performance. In other words,… Continue reading Softline Solutions Added to Google’s Premier Partners List
3 Factors (Aside from Bidding!) That Affect Your Ad Ranking
Google’s AdWords is by far the most popular engine driving pay-per-click advertising. For the laymen, PPC advertising can be downright scary; it’s easy to gobble up a marketing budget with poor PPC practices, or with an agency that doesn’t offer regular maintenance to their accounts. Overbidding is a common occurrence for novice PPC advertisers, especially… Continue reading 3 Factors (Aside from Bidding!) That Affect Your Ad Ranking
Your Early AdWords Holiday Testing Guide
Interested in running a few AdWords tests before the holiday season? It might seem a bit early, but once the school year starts, it is a mere hop, skip, and jump away from the holidays. Shopping for the holiday season starts in October according to Google, giving you even more reason to test AdWords now.… Continue reading Your Early AdWords Holiday Testing Guide
How To Tweak Your Local SEO Campaign For Maximum Reach
For small businesses, local advertising is the key to success. You need to engage the customers in your own backyard in order to land the sales you need to be successful, but traditional SEO techniques tend to take a more global approach. So, how do you maximize your search engine optimization efforts to ensure that… Continue reading How To Tweak Your Local SEO Campaign For Maximum Reach
3 Tips to Improve Mobile Advertising on Bing
Google is often the main focus for mobile advertising efforts, a fact that is not exactly shocking. Not only is the search engine juggernaut the most popular option of its kind, but it is also heavily used by young, tech-savvy consumers who know a thing or five about smartphones. In comparison, Bing is favorited by… Continue reading 3 Tips to Improve Mobile Advertising on Bing
The Best Free AdWords Tutorials for Beginners
New to AdWords? Want to ensure you’re getting the most from the online advertising platform? Of course you do. There are numerous free tutorials available just for AdWords, all of which offer the insight and assistance you want in creating viable ads that promote your business. If you’re new to AdWords and don’t know where… Continue reading The Best Free AdWords Tutorials for Beginners
How to Do Google+ Better
While you may have heard of Google+, odds are you don’t know much about it. However, when it comes to social media, Google+ is rapidly becoming a force to be reckoned with, at least in the late teens, early twenties crowd. This means that if you are in a business where reaching this demographic is… Continue reading How to Do Google+ Better
