Google’s AdWords is by far the most popular engine driving pay-per-click advertising. For the laymen, PPC advertising can be downright scary; it’s easy to gobble up a marketing budget with poor PPC practices, or with an agency that doesn’t offer regular maintenance to their accounts. Overbidding is a common occurrence for novice PPC advertisers, especially… Continue reading 3 Factors (Aside from Bidding!) That Affect Your Ad Ranking