The world is full of “good” ads that were clearly made by professionals that beautifully highlight a product or service. Yet these ads rarely remain in the minds of consumers because they do not have that extra special something that makes them great. So what exactly separates the great ads–and therefore the best brands–apart from… Continue reading Good Ads vs. Great Ads
Retargeting Through Google: The Myriad Advantages
Retargeting is actually a very simple concept: marketing your products or services to consumers who have already visited your site but who left without buying anything. It is an umbrella term encompassing several tactics, including site, email, and SEO retargeting, all of which contribute to more site traffic, conversions, revenue, and brand awareness. Let’s dive… Continue reading Retargeting Through Google: The Myriad Advantages
Most Important Google AdWords Tips For 2019
Search engine marketing (SEM) has become a business necessity over the last decade. No brand in today’s world can possibly hope for visibility without it, something that can seem extremely daunting to unknowledgeable business owners. Throw in the fact that the SEM landscape is constantly evolving and you have a recipe for serious marketing anxiety.… Continue reading Most Important Google AdWords Tips For 2019
Which Keyword Match Type Is Best?
While you may think there is one keyword match type to rule them all, no type is actually better than another. Using keyword match types is actually more about leveraging several options at various price points so you enjoy the best results possible. Let’s dive into the AdWord match type world to learn more about… Continue reading Which Keyword Match Type Is Best?
All About Attribution: Defining Google’s Conversion Tracking Types
If you implemented Google AdWords some time ago and are still not seeing the results you want, don’t panic. There are plenty of small changes you can make. One of those changes is AdWords Conversion Tracking so you can easily track your ads to determine how they are benefitting you (or not). Let’s look at… Continue reading All About Attribution: Defining Google’s Conversion Tracking Types
The “A” In Advertising Should Stand For Art
Art in advertising is a beautiful thing, as it provides brands with the chance to show why they are awesome and different from their competition. Yet too many brands neglect the artistic aspect of digital advertising. They become so focused on keywords and search engine rankings that they forget about the foundation of good advertising:… Continue reading The “A” In Advertising Should Stand For Art
Being Dynamic! How To Leverage Dynamic Ads & Content For Improved Results
Dynamic ads come in search, display, and landing page form to provide consumers with information regarding specific products and services. They require a little extra work in comparison to “regular” ads about your overall brand or product/service niche. But they can have a great payoff. Help yourself leverage search, display, and landing page ads in… Continue reading Being Dynamic! How To Leverage Dynamic Ads & Content For Improved Results
Beyond Search: Additional Google Marketing Campaign Types
Paid search remains a fantastic way to bolster your Google marketing campaign efforts, but it is still one piece of the bigger search engine pie. There are many other outstanding ways to improve your latest campaign so you attract more website traffic, conversions, revenue, and general brand awareness. Read on for tips on additional Google… Continue reading Beyond Search: Additional Google Marketing Campaign Types
5 Conversion Optimization Tips You Need To Know
Conversion optimization is defined as a process used by those behind websites, landing pages, and forums to encourage customers into taking specific actions, such as referring a friend, registering for a weekly newsletter, or clicking that ‘purchase’ button. If you are relatively new to this process and want to ensure the results your company needs,… Continue reading 5 Conversion Optimization Tips You Need To Know
5 Landing Page Design Tips Mobile Web Sites
A winning mobile web design is part of any worthwhile advertising company’s strategy. Because let’s face facts, the mobile revolution is here to stay. Creating viable ad copy positioned for mobile is often the difference between successful landing page design and poorly performing content. Use the following five tips for ensuring your mobile ad copy… Continue reading 5 Landing Page Design Tips Mobile Web Sites
