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Category: Local Marketing

R.H. Donnelley – An Open Letter to the CEO – Yellow Pages End Game

An open letter to Mr. David Swanson “It’s business as usual at R.H. Donnelley today and it will be (in the future.)” David Swanson, CEO No it’s not David and you should have listened to us over the past few years. Your statements do not sit well with me. “I wish it would have turned… Continue reading R.H. Donnelley – An Open Letter to the CEO – Yellow Pages End Game

Recession Proof Marketing – Look Online to Grow Your Business

Its happening everywhere. Stocks are on the decline, earnings reports are bad, people are being laid off and this is all in big business. So your thinking to yourself how can I possibly weather this economic storm if I’m a small or medium size business without the huge resources of larger companies? What most news… Continue reading Recession Proof Marketing – Look Online to Grow Your Business

Looked in the Yellow Pages lately? Neither have your Customers!

For years, no decades the de facto advertising standard for small business was the Yellow Pages. If you weren’t listed then how would anyone find you? While the Yellow Pages still maintains a huge directory of listings you should ask yourself if anyone is really looking at it anymore. As far back as 2005 the… Continue reading Looked in the Yellow Pages lately? Neither have your Customers!

Small Business Marketing – Local Search Engine Optimization

At Softline we work with allot of small and medium size business’s so we are quite familiar with the fact that there audience may not be as geographically diverse as larger companies. In fact, a common question that comes up in our conversations with prospective clients is ” Why should I do SEO when my… Continue reading Small Business Marketing – Local Search Engine Optimization

Why Market Online?- Part 1. Small Business & Email Marketing

We spend allot of time working with small and medium size business’s and something that comes up quite frequently is the misconception that Online Marketing is only for larger companies with huge budgets. While in the beginning this was somewhat true as it was only the larger companies that really had any kind of web… Continue reading Why Market Online?- Part 1. Small Business & Email Marketing

Softline Solutions launches ePowerPackage.com – Small Business Marketing Services is a Go!

In response to great interest in our ePowerPackage service that we created specifically for small and local business owners we have launched our new ePowerPackage website. This service is specifically geared to help small business in their local online marketing efforts. We have had an amazing success rate helping these businesses out and thought it… Continue reading Softline Solutions launches ePowerPackage.com – Small Business Marketing Services is a Go!

Search Engine Demographics – Why it matters to your business

Its commonplace in today’s internet age to for people to assume that all search engines, portals and internet directories essentially all do the same thing. While all of these services are designed to gather and present information to the end user the way the deliver results and how the get them are different. After all,… Continue reading Search Engine Demographics – Why it matters to your business

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