Local Marketing Archives - Page 19 of 20

Local Business Center is Now Google Places

Google decided to change the name of the Local Business Center to Google Places. The idea behind this change was to better connect the people searching for places on the web to the actual businesses they are searching for. WIth the name change there was also an aesthetic change as well. As you search for… Continue reading Local Business Center is Now Google Places

51 Ways to Promote Your Local Business Online | Local Online Marketing

Advertising and promoting your local business online can seem like a daunting task. However, we have compiled a comprehensive and effective list of things you can do as a business owner to drive new customers online to your company. If you apply and focus on at least 25% of what is on this list, you… Continue reading 51 Ways to Promote Your Local Business Online | Local Online Marketing

Start a Blog for Your Local Business

Starting a blog is one of the easiest ways you can start taking advantage of being found on the search engines. A blog about your business also helps you stay connected with your customers and it provides them valuable insight about your company. With that said one of most difficult part of starting a blog… Continue reading Start a Blog for Your Local Business

R.H. Donnelley – An Open Letter to the CEO – Yellow Pages End Game

An open letter to Mr. David Swanson “It’s business as usual at R.H. Donnelley today and it will be (in the future.)” David Swanson, CEO No it’s not David and you should have listened to us over the past few years. Your statements do not sit well with me. “I wish it would have turned… Continue reading R.H. Donnelley – An Open Letter to the CEO – Yellow Pages End Game

Small Businees can Beat the Recession with Local Online Marketing

Small Businesses Can Beat the Recession and Thrive With the New ePowerPackage

An Open Invitation to All Small Business Owners (can your customers find you online?)

Recently I conducted a telephone survey of 200 local business owners in and around Seattle, WA. I compiled a list of electricians and then Googled them to see if they had any ranking in OneBox. For example: “Electrician Kirkland, WA” and if they weren’t listed I called them. Now I wasn’t trying to sell them… Continue reading An Open Invitation to All Small Business Owners (can your customers find you online?)

Why Online Marketing Matters to Small Business

We have alot of experience working with medium and large business on their online marketing initiatives. Whether there looking for Search Engine Optimization, Paid Search Management, or any of our other services it generally a smooth process as they have come to understand the value of online marketing and the increast in sales it can… Continue reading Why Online Marketing Matters to Small Business

Looked in the Yellow Pages lately? Neither have your Customers!

For years, no decades the de facto advertising standard for small business was the Yellow Pages. If you weren’t listed then how would anyone find you? While the Yellow Pages still maintains a huge directory of listings you should ask yourself if anyone is really looking at it anymore. As far back as 2005 the… Continue reading Looked in the Yellow Pages lately? Neither have your Customers!

Small Business Marketing – Local Search Engine Optimization

At Softline we work with allot of small and medium size business’s so we are quite familiar with the fact that there audience may not be as geographically diverse as larger companies. In fact, a common question that comes up in our conversations with prospective clients is ” Why should I do SEO when my… Continue reading Small Business Marketing – Local Search Engine Optimization