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How Local SEO Differs From Non-Local SEO and Why It Matters for Small Business

Benefits of Local SEO In today’s digital environment, small businesses know that if they are going to compete with the big boys of business, they have to have an online presence. Small business owners across the globe have created websites, some professionally, others on their own, in order to allow their customers to find them… Continue reading How Local SEO Differs From Non-Local SEO and Why It Matters for Small Business

Local SEO Helps Small Businesses Get Noticed

SEO, or search engine optimization, is the process whereby influencing the visibility of a website in search engine results. The practice of SEO allows owners of websites to position their site higher up on the search results list and appear more often in search engine results thus generating more traffic to their sites. In order… Continue reading Local SEO Helps Small Businesses Get Noticed

What Are the Benefits of Google Places for Small Business?

Google Places is one of many valuable online marketing tools that Google offers to businesses of all sizes. However, many small businesses either aren’t aware of this very valuable marketing tool or aren’t using it effective to promote their business. Here are a few things that all small business owners need to know about Google… Continue reading What Are the Benefits of Google Places for Small Business?

Why Small Businesses Should Hire a Professional SEO Company to Handle Local SEO

Webmasters know that the only way you can successfully gain more market share and increase your revenues, especially for small businesses who have a local, physical presence, is to have your company’s website listed at the top of a search engine results page for particular keywords. However, they also know how difficult it is to… Continue reading Why Small Businesses Should Hire a Professional SEO Company to Handle Local SEO

Using Local SEO To Boost Your Company’s Visibility

There is not much doubt that today’s small business owner must be up on social media to get ahead. With approximately 50% of American’s using smartphones now and the number increasing by about 7% every year, anyone who leaves social media out of their business plan is leaving money on the table. One of the… Continue reading Using Local SEO To Boost Your Company’s Visibility

Embed Bing Maps on your website so potential customers are led to your door

Just in case you hadn’t noticed maps and navigation by means of electronic media has become a major business. The first major step in this revolution resulted from the satellite navigation system developed initially for the US military and enabling soldiers to pinpoint exactly where they were in terms of a six figure grid reference… Continue reading Embed Bing Maps on your website so potential customers are led to your door

If You Discount Local Online Marketing, You Are Losing Customers

Online marketing is a great way to connect with old customers as well as bring in new customers. One of the most effective ways that some companies use online marketing is to connect with those people who live or work in their own geographical area. This is called local online marketing, and it can help… Continue reading If You Discount Local Online Marketing, You Are Losing Customers

Mobile Marketing Can Add Lots of New Exposure Even to Small Businesses

Mobile marketing is quickly becoming the next big thing in marketing. Because mobile marketing is still relatively new to the world, there is a lot of confusion about what it is, how it works, and how to start a mobile marketing campaign into action. The good news is that with Softline Solutions, your company does… Continue reading Mobile Marketing Can Add Lots of New Exposure Even to Small Businesses