Category: Local Marketing

While most end users are very aware of the benefits of conducting global searches, more and more are becoming aware of the increased value of conducting local searches. Because the focus of users is shifting from global searches to local ones, companies are having to make a shift from global SEO to local in order… Continue reading Three Vital Elements for Local SEO

Local SEO is the process whereby a business makes themselves more visible to local customers on the Internet. Many people make the mistake of thinking that local SEO is just a way to manipulate the system and get your site higher up in the search engines results pages. However, it’s not. Local SEO is simply… Continue reading 6 Most Important Local SEO Elements

When it comes to local SEO, most companies focus on optimizing their websites, adding listings to local business directories, creating quality back links, etc. However, there was a case study done regarding the effectiveness of optimizing Google Places listings conducted by a company called Milestone Insights. This study was done in an effort to determine… Continue reading Should You Optimize your Google Places Listing?

When it comes to marketing techniques, Local SEO is one that has been steadily increasing in popularity over the past few years. While the reasons for this are numerous, the main driver behind its growth is the growth in the use of smartphone and other mobile technology. When it comes to performing local SEO, many… Continue reading Why Your Business Should Be Doing Local SEO

It might be easy to shrug off the importance of Google Plus for your website’s SEO results. If you do, though, you will be making a mistake that could really cost you in the long run. They way Google Plus works, it can be the quickest, easiest way to get your search results to the… Continue reading Do You Need Google+ In Your Local SEO Strategy?

Using Bing Maps as part of your Internet marketing plan is a good way to get your name out there. It should not be a surprise anymore that a business person needs to use every tool available to be visible to potential customers. Bing Maps is just one more tool in the arsenal that every… Continue reading Do I Need to Be Listed With Bing Maps?

For businesses that are starting to realize the importance of local SEO for the growth of their businesses, one of the most important elements for a successful local SEO campaign is Google Places for Business. By simply claiming and completing a business profile in Google Places, local businesses quickly become more visible to end users… Continue reading What Kind of Influence Does Google Maps Have on Local SEO?

Everyone knows that when it comes to searching the Internet that Google is king, right? Well, 70% of the world’s Internet consuming population would agree with you. However, Google isn’t the only player in the search engine game. Believe it or not, there are times when using another search engine, like Bing, is the only… Continue reading Should Your Business Spend the Time to Conduct Local SEO on Bing?