Category: Local Marketing

When it comes to Internet advertising, the main focus is to create a compelling website for a target audience and then drive traffic to it. Digital marketing agencies do this using a number of different techniques, collectively known as SEO, or search engine optimization. When you narrow your focus to a more local audience, the… Continue reading The Difference Between Local SEO and Global SEO

With competition between businesses increasing, it is often hard for small business owners to find a way to compete with larger corporations with seemingly endless advertising budgets. However, thanks to a change in the way people are looking for products and services, there is a way that you can boost the visibility of your small… Continue reading Why Google Places Is Important For Small Business

Many are confused about the importance of local SEO in a marketing strategy. And even those who are familiar with it often find it difficult to launch an effective local SEO campaign that produces the results they need. This is partly due to the complex algorithm Google uses for their local search engine platform. If… Continue reading The Importance of Local SEO in Marketing

Everybody who is anybody knows that SEO stands for search engine optimization. Some even know that the term refers to the process of helping a website get more visibility on the Internet. But what does any of that really mean? If you are a website owner, odds are you have attempted to Google local SEO… Continue reading What is Local SEO and Will It Benefit Me?

Companies that want to get ahead in today’s tough economic environment recognize the importance of Internet marketing. Today’s bustling marketplace demands a broad and encompassing approach to reach every nook and cranny of their consumer base. Not doing so is leaving money on the table. But companies, in general, are good at what they do,… Continue reading What Can Local SEO Firms Do For Your Business

For businesses that are starting to realize the importance of local SEO for the growth of their businesses, one of the most important elements for a successful local SEO campaign is Google Places for Business. By simply claiming and completing a business profile in Google Places, local businesses quickly become more visible to end users… Continue reading What Kind of Influence Does Google Maps Have on Local SEO?

Everyone knows that when it comes to searching the Internet that Google is king, right? Well, 70% of the world’s Internet consuming population would agree with you. However, Google isn’t the only player in the search engine game. Believe it or not, there are times when using another search engine, like Bing, is the only… Continue reading Should Your Business Spend the Time to Conduct Local SEO on Bing?