Category: Local Marketing

Local SEO used to be as simple as just making sure that your company is represented in a few online business directories. However, it’s getting a lot more complicated than that. One of the biggest things that companies can do to improve their local SEO efforts is to stop using a microscope in your efforts.… Continue reading What You Need to Know To Do Local SEO Right

Consumer reviews were once thought to be a novelty idea, allowing consumers the ability to express an opinion about a product or service. However, what was once a novelty is now a strong predictor as to whether or not something sells. As a matter of fact, studies have shown that 9 out 10 consumers will… Continue reading Don’t Overlook the Importance of Good Customer Reviews

When it comes to marketing your business, if you depend on having customers walk into your establishment to make a purchase, you need to have a solid local SEO strategy in place. Local SEO is designed to make your business more visible to customers in your own backyard and bring them to your door. There… Continue reading What is Local SEO and Why Do I Need It?

How many times have you used your mobile device to find a local business and then thumb to the reviews before you decided on which business to patronize? Odds are, it’s been quite a few. Now, imagine that you are a customer of your business. What are the reviews saying about it? Many small business… Continue reading What is the Value of Positive Customer Reviews

There are literally thousands of articles out there dedicated to the art of performing DIY local SEO. However, many of these articles include strategies that are either too complicated to complete on your own or simply aren’t effective. This article is designed to break down the process of local SEO and provide suggestions for easy… Continue reading How to Perform DIY Local SEO For Small Business

In years past, website owners have engaged in global SEO or search engine optimization practices in order to boost visibility on the Internet and drive traffic to their websites. However, in today’s world, local searches rule, which means that your SEO strategy has to change in order to capture the attention of your target audience.… Continue reading Why Is Local SEO and Mobile Optimization Important For Small Business?

When it comes to marketing techniques, Local SEO is one that has been steadily increasing in popularity over the past few years. While the reasons for this are numerous, the main driver behind its growth is the growth in the use of smartphone and other mobile technology. When it comes to performing local SEO, many… Continue reading Local SEO is the way to go for businesses that rely on foot traffic

When it comes to getting a noticed, many companies list their business in an online directory. But what is an online business directory and what can it do for you? An online business directory is a website that lists the names, descriptions and contact information for various businesses by category. The format is much like… Continue reading The Value of Online Business Directories

Internet Marketing – two words that can strike terror into the hearts of some small business owners. If you have been in business for more than a decade, you probably grew your business in much different ways prior to the advent of the Internet. Your listing in the Yellow Pages phone book and maybe an… Continue reading The Mechanics of Modern Marketing