Traditional marketing such as outdoor advertising, print ads and brochures are often the first type of marketing done by small businesses. For better results, small businesses should combine traditional marketing methods with digital marketing. As many as three out of every four prospects search for companies online before visiting a brick and mortar store. Having… Continue reading Why Small Businesses Should Leverage Digital Marketing
Creating an Effective Marketing Plan
If your company isn’t already creating an annual marketing plan or if your current marketing plan hasn’t been effective, it’s time to work on creating an effective marketing plan. A marketing plan outlines an organization’s business goals, strategies, and budget. A comprehensive marketing plan creates a roadmap for the coming year, whether your target audience… Continue reading Creating an Effective Marketing Plan
Creating an Exceptional Marketing Plan
An important part of successful marketing is to create a marketing plan each year. An exceptional marketing plan includes analyzing the strengths and weaknesses of your business along with data about your customers and competitors. With this information, you can create a marketing strategy, set your budget, and decide what technology and marketing channels you’ll… Continue reading Creating an Exceptional Marketing Plan
Essential Digital Marketing Tactics
In today’s society, reliance on technology is continually growing. This means businesses must find digital marketing tactics that can effectively build online brand awareness and engagement with a target audience. When marketing a small business, it’s not always easy to know what the most important tactics are that need to be included in your digital… Continue reading Essential Digital Marketing Tactics
Online Local Marketing for Your Business
It’s important for any business to grow an online presence. Online local marketing is using your online efforts to draw local traffic to your business, both online and offline. This can be beneficial for many businesses and is imperative for certain types of businesses such as restaurants and local professional services such as stylists, accountants… Continue reading Online Local Marketing for Your Business
Franchise Marketing
There are many ways to market a franchise, but franchises are seeing a major shift toward digital marketing. To build your brand, you need an online presence that works which requires effective marketing on your website and social media. At Softline Solutions, we understand that marketing franchises present unique challenges. Our marketing specialists focus on… Continue reading Franchise Marketing
How Important is Word Count in SEO?
If you’re trying to figure out how to rank better in the search engines, one of the factors you may be focusing on is word count. There are many factors that go into search optimization, but word count may not be as important as people think. Google has stated that word count isn’t a factor… Continue reading How Important is Word Count in SEO?
Planning a Paid Media Strategy and Budget
There are many marketing options that can help you grow your business, and it’s a good idea to include paid media as part of your overall marketing strategy. Part of planning your paid media strategy includes planning how much you’ll spend on this marketing tactic and where to focus your time and attention. There are… Continue reading Planning a Paid Media Strategy and Budget
Why Link Google Ads Account to Search Console
Organic and paid search marketing are separate marketing strategies that work best when used together. Linking a Google Ads account to Search Console gives you a more complete picture of keywords and the value of paid versus organic terms. In a nutshell, it puts more useful data at your fingertips. This information can be very… Continue reading Why Link Google Ads Account to Search Console
Facebook Ads for B2C Lead Generation
With a reach of over 2.8 billion users, Facebook has become an essential tool for reaching new audiences and for interacting with existing customers. Facebook lead ads are a great way to attract leads at the lowest cost and they provide a seamless user experience. They can also help with market research and customer feedback… Continue reading Facebook Ads for B2C Lead Generation
