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Creating an Effective Marketing Plan

If your company isn’t already creating an annual marketing plan or if your current marketing plan hasn’t been effective, it’s time to work on creating an effective marketing plan. A marketing plan outlines an organization’s business goals, strategies, and budget. A comprehensive marketing plan creates a roadmap for the coming year, whether your target audience… Continue reading Creating an Effective Marketing Plan

Do Longer Reels Help or Hurt Performance on Instagram?

If Instagram is part of your social media strategy but you’re not getting the results you’re hoping for, there are several things to consider. Some things are fairly obvious and tips you’ve probably heard before such as taking the time to thoroughly get to know your audience. This includes paying attention to when they’re most… Continue reading Do Longer Reels Help or Hurt Performance on Instagram?