When people do a search on Google for a keyword, most of them click on the top-ranked site listed on the search engine results page. The first five listings get the bulk of traffic based on SEO, while sites that are lower than that don’t get as much traffic. Google’s algorithm takes certain factors into… Continue reading Get More Traffic with These Google Ranking Factors
Tips for Shifting to Google Responsive Search Ads
Responsive Search Ads (RSAs) are now the dominant ad format in Google Ad accounts. Starting June 30, Expanded Text Ads (ETAs) can’t be added or edited. Those already existing can continue to work alongside RSAs and you’ll still be able to see reports on their performance, but you’ll only be able to resume, remove or… Continue reading Tips for Shifting to Google Responsive Search Ads
Becoming More Visible with Your Google Business Profile
If you’re trying to attract a local clientele, you need to focus on becoming more visible to the right people in local search listings. Optimizing your Google Business Profile (GBP) can help make this happen and can help you to convert searchers looking for a local business in your industry into paying customers. Request Reviews… Continue reading Becoming More Visible with Your Google Business Profile
Preparing for the Sunset of Google’s Expanded Text Ads
Google has announced that as of June 30, 2022, marketers aren’t going to have the ability to create new expanded text ads (ETAs) or edit existing expanded text ads. You’ll still be able to stop and start the ETAs you have or remove them, and you’ll still see performance reports. But there’s an ongoing push… Continue reading Preparing for the Sunset of Google’s Expanded Text Ads
Why Link Google Ads Account to Search Console
Organic and paid search marketing are separate marketing strategies that work best when used together. Linking a Google Ads account to Search Console gives you a more complete picture of keywords and the value of paid versus organic terms. In a nutshell, it puts more useful data at your fingertips. This information can be very… Continue reading Why Link Google Ads Account to Search Console
AdSense is Moving to a First Price Auction Model
Google has announced that it’s moving AdSense from a second-price auction model to a first-price auction model by the end of the year, which brings it in line with their other ad offerings and makes it easier for Google to compete with other exchanges. These changes will happen automatically, so publishers and marketers don’t need… Continue reading AdSense is Moving to a First Price Auction Model
Facebook Ads for B2C Lead Generation
With a reach of over 2.8 billion users, Facebook has become an essential tool for reaching new audiences and for interacting with existing customers. Facebook lead ads are a great way to attract leads at the lowest cost and they provide a seamless user experience. They can also help with market research and customer feedback… Continue reading Facebook Ads for B2C Lead Generation
Things to Consider Before Hiring a Marketing Firm
Thinking about outsourcing your marketing? It’s a decision that makes sense for many businesses because it frees you up to do the things that you’re good at. If you hire a marketing agency, you’re trusting them to build your brand for you, so it’s not a decision that can be rushed. Before you hire a… Continue reading Things to Consider Before Hiring a Marketing Firm
Reasons Small Businesses Should Hire a Marketing Agency
Many small businesses struggle with whether to do their own marketing or hire outside help. While you understand that marketing is needed if you want to attract customers, you may not fully grasp what’s involved in creating and following a strategic marketing plan. A marketing agency can help you create a marketing plan that generates… Continue reading Reasons Small Businesses Should Hire a Marketing Agency
Soft Metrics for Facebook Ad Optimization
Facebook ads give you a way to reach a wide audience and boost traffic to your website. To get the results you’re looking for, you need to continually optimize your ads. If you’re relying solely on Facebook’s reported data, you shouldn’t be because it’s not completely accurate and some of it is delayed. If this… Continue reading Soft Metrics for Facebook Ad Optimization
