People go to Instagram’s Explore page when they’re looking to discover something new. They’re usually trying to find new and interesting content from people and brands that they aren’t already following. The bottom line is that it’s an engaged audience of people interested in having new experiences and connecting with new brands. Why You Should… Continue reading Getting Started with Instagram Explore Ads
How Working with a Marketing Agency Can Benefit Your Business
In a perfect world, you could build a business, and customers would automatically come. While word of mouth is a great form of advertising, if you want to grow your business to its full potential, working with a marketing agency can make a big difference. There are several benefits to working with a marketing agency.… Continue reading How Working with a Marketing Agency Can Benefit Your Business
Why Local Brands Should Partner with Softline Solutions
Targeted local marketing strategies can help bring in new business from prospects who are in your area. Your goal is to increase brand awareness using multiple approaches to local marketing. When you partner with Softline Solutions, you’ll have the benefit of working with digital marketing experts committed to helping you grow your business. Focusing on… Continue reading Why Local Brands Should Partner with Softline Solutions
YouTube Advertising Basics
Running a series of YouTube ads is a way to get your message in front of a large number of people in your target audience and to get people interested in your business. YouTube has over 2 billion logged-in viewers a month so it’s worth considering as part of your advertising strategy. While YouTube’s audience… Continue reading YouTube Advertising Basics
Why Franchise Brands Should Partner with Softline Solutions
If your business is a franchise, you can trust Softline Solutions to help you build your brand. We understand that marketing a franchise business presents unique challenges. We offer franchise marketing solutions to meet your needs. Detailed Reporting Our comprehensive reporting includes a dashboard that can give you in-depth insights into how your franchise is… Continue reading Why Franchise Brands Should Partner with Softline Solutions
Getting Better Results from Ad Creation Since iOS14 Update
In January 2021, the iOS14 update was officially launched. This update gives users the ability to opt-out of data tracking. Advertisers on social media platforms are being impacted by this update since visibility into the online activity of users is now limited. Many marketers report that performance data including remarketing and conversion tracking have been… Continue reading Getting Better Results from Ad Creation Since iOS14 Update
The Most Expensive Google Keywords in the United States
Google is seemingly unstoppable. In 2016, the search engine giant has raked in over $70 billion so far, the majority of which is due to its successful advertising solutions. It is well known by now that advertisers pay fees when consumers click on their ad links. Some per-click costs are in the stratosphere, but they… Continue reading The Most Expensive Google Keywords in the United States
Topical (SEO) Optimization Edging Out Keyword Optimization as the New Norm
What should the main goal of a business be? To increase sales? Expand the customer base? While these are both important goals, it’s more important for a business to become the expert or authority within its industry. Any business that wants to be the main authority in its niche will leave competitors focusing on sales… Continue reading Topical (SEO) Optimization Edging Out Keyword Optimization as the New Norm
The Google Penguin Algorithm Update – How We Keep Our Clients Up To Date
As an SEO company, there is a huge responsibility for us to stay up-to-date with Google’s algorithm updates. The latest Google update was the Google Penguin update, which has caused a lot of controversy in the SEO world. Many websites were impacted by the algorithm change, some positively and thousands negatively. Thankfully, we keep our… Continue reading The Google Penguin Algorithm Update – How We Keep Our Clients Up To Date
Scammers Target Restaurants in Online Reviews Extortion Scheme
Fox News’s Claudia Cowan has a great right up on scammers targeting restaurants and threatening to leave bad reviews if they arent compensated in some way. This is not just an issue with restaurants but truly an issue all over the internet for all types of businesses. To say that some kind of revamp of how reviews are… Continue reading Scammers Target Restaurants in Online Reviews Extortion Scheme
