The average consumer faces a deluge of content every day, so it’s no surprise that attention spans are getting shorter. Videos under ten minutes used to be considered short, but the trend in 2024 is to use much shorter videos as part of an effective digital marketing strategy. Short-form videos are those that are 60… Continue reading Using Short Form Video in 2024
Creating an Effective Marketing Plan
If your company isn’t already creating an annual marketing plan or if your current marketing plan hasn’t been effective, it’s time to work on creating an effective marketing plan. A marketing plan outlines an organization’s business goals, strategies, and budget. A comprehensive marketing plan creates a roadmap for the coming year, whether your target audience… Continue reading Creating an Effective Marketing Plan
Do Longer Reels Help or Hurt Performance on Instagram?
If Instagram is part of your social media strategy but you’re not getting the results you’re hoping for, there are several things to consider. Some things are fairly obvious and tips you’ve probably heard before such as taking the time to thoroughly get to know your audience. This includes paying attention to when they’re most… Continue reading Do Longer Reels Help or Hurt Performance on Instagram?
Creating a Social Media Calendar for Your Content
Social media is an important part of any effective inbound marketing strategy, and planning ahead is the best way to leverage the power of social media. A good way to plan your content ahead of time is by creating a social media calendar by using a digital calendar, interactive dashboard or spreadsheet. Things to track… Continue reading Creating a Social Media Calendar for Your Content
Facebook Algorithm 2023
With over 2.7 billion users, Facebook offers a great opportunity to get your content in front of your target audience. The problem marketers face is how to make sure their posts don’t get completely overlooked. The secret behind why some posts have plenty of engagement and go viral while others don’t is in Facebook’s algorithm… Continue reading Facebook Algorithm 2023
Planning Your Social Media Strategy
In a digital world, it’s imperative to have a strong web presence, which includes being active on social media. If you don’t take any action at all on one or more social media platforms, you and your business might as well be invisible. If you haven’t been part of the conversation on social media, it’s… Continue reading Planning Your Social Media Strategy
Optimizing Social Media Platforms for Best Results
Creating a successful social media marketing campaign depends on catching the right people’s attention on the right platform at the right time. There’s a lot to think about if you want to get effective results including messaging, imagery, and tone. So, what does it take to create great content for any social media platform? Create… Continue reading Optimizing Social Media Platforms for Best Results
What Marketers Need to Know About Social Media Algorithms
Social media has become a way of life for millions of people around the world. Facebook and YouTube are each less than two decades old but are among the most visited sites online. The biggest platforms gain new users today, but there are newer platforms such as TikTok and Twitch that are also gaining new… Continue reading What Marketers Need to Know About Social Media Algorithms
Trends in Social Media Marketing for 2022
For most people, social media is a part of daily life. The number of people on social media continues to grow, along with the amount of time people are spending on social media. If social media marketing is a big part of your overall marketing strategy, it’s important to keep your eye on trends. Here… Continue reading Trends in Social Media Marketing for 2022
Why It Makes More Sense to Market on LinkedIn Over Instagram or Facebook
LinkedIn has long been a platform for professionals to engage with each other and a place for job hunters to find work. If you’re spending a lot of time browsing Instagram and Facebook looking for leads but not doing anything on LinkedIn, it may be time for a change in strategy. The pandemic has led… Continue reading Why It Makes More Sense to Market on LinkedIn Over Instagram or Facebook
