You and your team know your company better than anyone, but does that mean you should take care of marketing your business? Think about the many possible strategies that you could pursue to market your business along with the time and money you’d have to invest to master them. It’s not realistic that you can… Continue reading 5 Signs It’s Time to Outsource Your Marketing
3 Ad Copy Essentials
If your online ad copy isn’t delivering the results you want, you know you need to make changes, but it’s not always obvious what changes you should make. You might try small tweaks to wording and find that sometimes these changes make little or no difference while at other times, subtle changes end up making… Continue reading 3 Ad Copy Essentials
Maximizing the Benefits of Smart Shopping Campaigns
In the world of PPC advertising, Google Smart Shopping is becoming a more and more popular tool. Driven by machine learning, Smart Shopping uses automated bidding and ad placements to promote your brand across networks. Many marketers are being urged to switch away from standard Google Shopping campaigns altogether and rely exclusively on Smart Shopping.… Continue reading Maximizing the Benefits of Smart Shopping Campaigns
How Page Load Speed Affects Both UX and Marketing
The speed at which your visitors can access your content matters. In a world that’s becoming more and more fast-paced, website visitors are likely to click away from a site that doesn’t load in a matter of seconds. You can lose as many as half of your potential customers if the site takes too long… Continue reading How Page Load Speed Affects Both UX and Marketing
The Rise of Video Ads – Why Digital Advertising’s New King Is Here To Stay
Video advertising has quickly cemented itself in the marketing pantheon, and it’s no surprise why. Humans are visual creatures who love a compelling story, and video ads provide the opportunity to do just that: tell a story. If you have yet to harness the power of video marketing, here are 7 important reasons to add… Continue reading The Rise of Video Ads – Why Digital Advertising’s New King Is Here To Stay
