No matter what people are looking for, Google is often the first way they search. This means it’s imperative for your business to show up in search engine results if you’re going to be competitive, and blogging is an important part of any content marketing strategy in order to accomplish this. Quality blog posts help… Continue reading The Importance of Blogging for Onsite SEO
How to Drive Paid Traffic That Converts
Paid traffic can be a great source of visitors to your website. If paid ads are properly optimized, you can begin getting visits the day you launch. Increased traffic alone isn’t enough unless it generates more leads and sales. Paid traffic can come from several different sources including: Paid search engines such as Google and… Continue reading How to Drive Paid Traffic That Converts
Digital Marketing for the New Decade: 10 Tips for Digital Marketing in 2020
Technology continues to change and evolve at an amazingly rapid pace. Learning new techniques and technologies may feel like a juggling act at times as you try to pay attention to changing Facebook and Google algorithms, along with changes in PPC, marketing automation and SEO strategies. For your digital marketing campaign to remain effective in… Continue reading Digital Marketing for the New Decade: 10 Tips for Digital Marketing in 2020
SEM Tracking and Attribution Models
In today’s online marketing world, knowing what practices and techniques provide the most effective and long-term results is key in staying ahead of the competition. You can increase your return on investment (ROI) by implementing the right search engine marketing (SEM) strategy and selecting the best attribution model. Read on before discussing options with your… Continue reading SEM Tracking and Attribution Models
Most Important Google AdWords Tips For 2019
Search engine marketing (SEM) has become a business necessity over the last decade. No brand in today’s world can possibly hope for visibility without it, something that can seem extremely daunting to unknowledgeable business owners. Throw in the fact that the SEM landscape is constantly evolving and you have a recipe for serious marketing anxiety.… Continue reading Most Important Google AdWords Tips For 2019
The Rise of Video Ads – Why Digital Advertising’s New King Is Here To Stay
Video advertising has quickly cemented itself in the marketing pantheon, and it’s no surprise why. Humans are visual creatures who love a compelling story, and video ads provide the opportunity to do just that: tell a story. If you have yet to harness the power of video marketing, here are 7 important reasons to add… Continue reading The Rise of Video Ads – Why Digital Advertising’s New King Is Here To Stay
Beyond Search: Additional Google Marketing Campaign Types
Paid search remains a fantastic way to bolster your Google marketing campaign efforts, but it is still one piece of the bigger search engine pie. There are many other outstanding ways to improve your latest campaign so you attract more website traffic, conversions, revenue, and general brand awareness. Read on for tips on additional Google… Continue reading Beyond Search: Additional Google Marketing Campaign Types
Being Dynamic! How To Leverage Dynamic Ads & Content For Improved Results
Dynamic ads come in search, display, and landing page form to provide consumers with information regarding specific products and services. They require a little extra work in comparison to “regular” ads about your overall brand or product/service niche. But they can have a great payoff. Help yourself leverage search, display, and landing page ads in… Continue reading Being Dynamic! How To Leverage Dynamic Ads & Content For Improved Results
The “A” In Advertising Should Stand For Art
Art in advertising is a beautiful thing, as it provides brands with the chance to show why they are awesome and different from their competition. Yet too many brands neglect the artistic aspect of digital advertising. They become so focused on keywords and search engine rankings that they forget about the foundation of good advertising:… Continue reading The “A” In Advertising Should Stand For Art
Good Ads vs. Great Ads
The world is full of “good” ads that were clearly made by professionals that beautifully highlight a product or service. Yet these ads rarely remain in the minds of consumers because they do not have that extra special something that makes them great. So what exactly separates the great ads–and therefore the best brands–apart from… Continue reading Good Ads vs. Great Ads
