Running a series of YouTube ads is a way to get your message in front of a large number of people in your target audience and to get people interested in your business. YouTube has over 2 billion logged-in viewers a month so it’s worth considering as part of your advertising strategy. While YouTube’s audience… Continue reading YouTube Advertising Basics
Account Based Marketing: The Key to More Qualified B2B Leads
If you’re spending a lot of time trying to sell to unqualified leads, it may be time to implement account based marketing (ABM). It’s one of the most effective B2B marketing and sales strategies. This approach combines targeted marketing with sales, which can help you communicate effectively with high-value accounts. As higher quality prospects are… Continue reading Account Based Marketing: The Key to More Qualified B2B Leads
Things to Consider Before Hiring a Marketing Firm
Thinking about outsourcing your marketing? It’s a decision that makes sense for many businesses because it frees you up to do the things that you’re good at. If you hire a marketing agency, you’re trusting them to build your brand for you, so it’s not a decision that can be rushed. Before you hire a… Continue reading Things to Consider Before Hiring a Marketing Firm
Reasons Small Businesses Should Hire a Marketing Agency
Many small businesses struggle with whether to do their own marketing or hire outside help. While you understand that marketing is needed if you want to attract customers, you may not fully grasp what’s involved in creating and following a strategic marketing plan. A marketing agency can help you create a marketing plan that generates… Continue reading Reasons Small Businesses Should Hire a Marketing Agency
How to Prepare Your Email Marketing Strategy for Apple’s Mail Privacy Protection
Apple’s June 7th announcement on mail privacy protection is giving marketers a heads up that changes to the effectiveness of email marketing may be ahead. A “Mail Privacy Protection” tab is a new feature to be added within the mail app of iOS15 and iPadOS 15 as well as watchOS8 and macOS Monterey. It will… Continue reading How to Prepare Your Email Marketing Strategy for Apple’s Mail Privacy Protection
Why Corporate Brands Should Partner with Softline Solutions
We Know the Complexities of Building Brands Whether your company is just getting started building a brand from the ground up or you’re an established national enterprise brand, Softline Solutions can help. We can show you how to build a bridge between the product or service you have to offer and the audience you’re trying… Continue reading Why Corporate Brands Should Partner with Softline Solutions
How Small Businesses Can Benefit from Outsourcing
When you are running a small business, at some point you realize that you just can’t do it all. You don’t have the time or the talent to do every task that’s required to run a business, and the solution is outsourcing. If you don’t outsource, your business may not grow as quickly as it… Continue reading How Small Businesses Can Benefit from Outsourcing
5 Signs It’s Time to Outsource Your Marketing
You and your team know your company better than anyone, but does that mean you should take care of marketing your business? Think about the many possible strategies that you could pursue to market your business along with the time and money you’d have to invest to master them. It’s not realistic that you can… Continue reading 5 Signs It’s Time to Outsource Your Marketing
Tips for Generating B2B Leads Using Instagram Stories
Instagram probably isn’t the first platform that comes to mind when you think of generating B2B leads. While it might not be the most obvious choice for B2B marketing, it’s a platform that shouldn’t be overlooked. Instagram is rapidly evolving and has gone way beyond being a platform centered around photo sharing. It gives you… Continue reading Tips for Generating B2B Leads Using Instagram Stories
Planning Digital Advertising Improvements in 2021
The global pandemic of 2020 caused economic volatility all over the world and impacted businesses big and small. Businesses in every vertical faced budget cuts and difficult decisions, some of which affected digital advertising. The beginning of 2021 represents a new year and a fresh start, but the pandemic and the uncertainty surrounding it aren’t… Continue reading Planning Digital Advertising Improvements in 2021
