People go to Instagram’s Explore page when they’re looking to discover something new. They’re usually trying to find new and interesting content from people and brands that they aren’t already following. The bottom line is that it’s an engaged audience of people interested in having new experiences and connecting with new brands. Why You Should… Continue reading Getting Started with Instagram Explore Ads
Should I Still Use Hashtags on My Instagram Account?
Hashtags on Instagram are still an effective way to get your posts found on Instagram. A hashtag is a word or short phrase with a pound (#) sign in front of it. They’re used on Instagram and other platforms such as Facebook and Twitter to group posts by topics. On Instagram, they can be added… Continue reading Should I Still Use Hashtags on My Instagram Account?
Why Corporate Brands Should Partner with Softline Solutions
We Know the Complexities of Building Brands Whether your company is just getting started building a brand from the ground up or you’re an established national enterprise brand, Softline Solutions can help. We can show you how to build a bridge between the product or service you have to offer and the audience you’re trying… Continue reading Why Corporate Brands Should Partner with Softline Solutions
5 Signs It’s Time to Outsource Your Marketing
You and your team know your company better than anyone, but does that mean you should take care of marketing your business? Think about the many possible strategies that you could pursue to market your business along with the time and money you’d have to invest to master them. It’s not realistic that you can… Continue reading 5 Signs It’s Time to Outsource Your Marketing
Tips for Generating B2B Leads Using Instagram Stories
Instagram probably isn’t the first platform that comes to mind when you think of generating B2B leads. While it might not be the most obvious choice for B2B marketing, it’s a platform that shouldn’t be overlooked. Instagram is rapidly evolving and has gone way beyond being a platform centered around photo sharing. It gives you… Continue reading Tips for Generating B2B Leads Using Instagram Stories
3 Ad Copy Essentials
If your online ad copy isn’t delivering the results you want, you know you need to make changes, but it’s not always obvious what changes you should make. You might try small tweaks to wording and find that sometimes these changes make little or no difference while at other times, subtle changes end up making… Continue reading 3 Ad Copy Essentials
Are Your Prospects Experiencing Ad Fatigue?
Ads are only effective if you capture and keep the attention of your prospect. It’s not uncommon for prospects to see or hear the same ad or message so often that they get bored or stop paying attention. This is known as ad fatigue. Prospects that experience ad fatigue do not move down the sales… Continue reading Are Your Prospects Experiencing Ad Fatigue?
The Importance of Blogging for Onsite SEO
No matter what people are looking for, Google is often the first way they search. This means it’s imperative for your business to show up in search engine results if you’re going to be competitive, and blogging is an important part of any content marketing strategy in order to accomplish this. Quality blog posts help… Continue reading The Importance of Blogging for Onsite SEO
What You Need to Know About CCPA Compliance
The California Consumer Privacy Act (CCPA) is a law that helps consumers in California have more awareness and control over the personal information that businesses in the state collect about them. The law was passed to try to help consumers safeguard their privacy because unauthorized disclosure of personal information can have devastating effects on a… Continue reading What You Need to Know About CCPA Compliance
How to Drive Paid Traffic That Converts
Paid traffic can be a great source of visitors to your website. If paid ads are properly optimized, you can begin getting visits the day you launch. Increased traffic alone isn’t enough unless it generates more leads and sales. Paid traffic can come from several different sources including: Paid search engines such as Google and… Continue reading How to Drive Paid Traffic That Converts
