Content creation is essential as a way to build brand recognition and engage with your target audience. Without quality content and a solid online presence, your business has little chance of being competitive. New tools and methods are continually evolving that make it easier than ever to produce content for your website quickly, but that… Continue reading Create Content Based on Buyer Preferences
Using Short Form Video in 2024
The average consumer faces a deluge of content every day, so it’s no surprise that attention spans are getting shorter. Videos under ten minutes used to be considered short, but the trend in 2024 is to use much shorter videos as part of an effective digital marketing strategy. Short-form videos are those that are 60… Continue reading Using Short Form Video in 2024
Use Storytelling For Better Brand Results
Boring business jargon doesn’t have much impact when it comes to branding. A better approach that can be used to increase trust as well as your bottom-line results is storytelling. When people hear a story they can relate to, it builds connection and empathy, results that you won’t get with business-speak. Storytelling is an effective… Continue reading Use Storytelling For Better Brand Results
60-Minute Video Uploads on TikTok
One thing you can be sure of when it comes to social media marketing is that things are always changing. TikTok was originally thought of as a platform based on short content. When it launched, video content was limited to 15 seconds. That’s gradually gotten longer starting with increasing the length of videos to 60… Continue reading 60-Minute Video Uploads on TikTok
Do Longer Reels Help or Hurt Performance on Instagram?
If Instagram is part of your social media strategy but you’re not getting the results you’re hoping for, there are several things to consider. Some things are fairly obvious and tips you’ve probably heard before such as taking the time to thoroughly get to know your audience. This includes paying attention to when they’re most… Continue reading Do Longer Reels Help or Hurt Performance on Instagram?
Creating a Social Media Calendar for Your Content
Social media is an important part of any effective inbound marketing strategy, and planning ahead is the best way to leverage the power of social media. A good way to plan your content ahead of time is by creating a social media calendar by using a digital calendar, interactive dashboard or spreadsheet. Things to track… Continue reading Creating a Social Media Calendar for Your Content
Should You Use AI Generated Content on Your Blog?
The rapid development of AI-generated tools has many marketers excited about the reduced amount of time needed for researching and writing online content. These tools can even provide insights into the behavior and search intent of a target audience. There’s no doubt that ChatGPT and other AI tools can be powerful and timesaving, but they… Continue reading Should You Use AI Generated Content on Your Blog?
How Different Types of Content Can Benefit Your Business
There are many different types of content that can be used to strengthen your connections with your customers and to reach new prospects. Not all forms of content have the same purpose, and making the most of your content marketing depends on understanding how different types of content can benefit your business. Blogging Blogging is… Continue reading How Different Types of Content Can Benefit Your Business
Should Threads Be Part of Your Marketing Strategy?
Meta’s Threads is a relatively new but rapidly growing social media platform. It was built by the Instagram team as an alternative to Twitter. If you’re wondering whether to include Threads in your marketing strategy, you’re not alone. Most marketers intend to try Threads but are concerned that it weakens the marketing potential of other… Continue reading Should Threads Be Part of Your Marketing Strategy?
Creating an FAQ Page That Works
If your business is continually getting calls, emails, and direct messages asking the same questions, it may be time to provide the answers to these questions on a Frequently Asked Questions page. The questions you always hear may range from the hours of your business to how to track an order, to your return policy… Continue reading Creating an FAQ Page That Works
