Pay-per-click advertising (PPC) can be a powerful way to promote your business, but it’s important to watch out for wasteful ad spend. One thing you may not be aware of is that Google recently implemented country-specific surcharges, which impact ads that are served in specific countries. If you advertise in several countries, you may be… Continue reading Country-Specific Surcharges in Google Ads and Disappearing Location Data
3 Common PPC Myths
Pay-per-click advertising (PPC) is a great way to help you build your business but to be successful, you need to take the time to get to know the best way to use this strategy. There’s a lot of information about PPC online, but not all of it is accurate. There are several common assumptions about… Continue reading 3 Common PPC Myths
Tips for Generating B2B Leads Using Instagram Stories
Instagram probably isn’t the first platform that comes to mind when you think of generating B2B leads. While it might not be the most obvious choice for B2B marketing, it’s a platform that shouldn’t be overlooked. Instagram is rapidly evolving and has gone way beyond being a platform centered around photo sharing. It gives you… Continue reading Tips for Generating B2B Leads Using Instagram Stories
Planning Digital Advertising Improvements in 2021
The global pandemic of 2020 caused economic volatility all over the world and impacted businesses big and small. Businesses in every vertical faced budget cuts and difficult decisions, some of which affected digital advertising. The beginning of 2021 represents a new year and a fresh start, but the pandemic and the uncertainty surrounding it aren’t… Continue reading Planning Digital Advertising Improvements in 2021
Should You Run PPC Brand Campaigns?
When prospects search for your brand, the search engine results page (SERP) displays both paid and organic search results. Ideally, your brand appears at the top of the organic search results for your brand name, but since paid search ads appear above organic search results, should your PPC strategy include bidding on branded terms? Bidding… Continue reading Should You Run PPC Brand Campaigns?
Layering Affinity Audiences on Google Ads Campaigns
In any Google ad campaign, one of the most important steps is making sure you’re targeting the right audience. Are you taking full advantage of Google’s curated lists? The addition of affinity audiences to Google search campaigns gives you the ability to get a better understanding of your target audience so that you can reach… Continue reading Layering Affinity Audiences on Google Ads Campaigns
Reviewing PPC Extensions to Give Your Ads an Edge
Online advertising can be very competitive. When you’re looking for ways to give your ads an edge and have them appear above competitor’s ads, don’t overlook reviewing PPC extensions. Ad extensions can help increase visibility, ad rank, and click-through rate, and there’s no cost to add them to your campaign. Types of PPC Extensions Google… Continue reading Reviewing PPC Extensions to Give Your Ads an Edge
3 Ad Copy Essentials
If your online ad copy isn’t delivering the results you want, you know you need to make changes, but it’s not always obvious what changes you should make. You might try small tweaks to wording and find that sometimes these changes make little or no difference while at other times, subtle changes end up making… Continue reading 3 Ad Copy Essentials
8 Reasons Why Every Business Should Utilize Digital Marketing
Choosing the best marketing strategy to use is a decision faced by every business owner. The right marketing techniques can help your business to reach your target audience and convert them into leads or clients. While traditional marketing methods such as fliers, billboards, TV ads, and print ads can still bring in business, for best… Continue reading 8 Reasons Why Every Business Should Utilize Digital Marketing
2019 PPC Stats All Marketers Should Know
In 2018, Google made some big changes with their Ads platform which added new enhancements and features to utilize for PPC strategy. Amazon, Bing, and LinkedIn also showed innovative growth with their tools and their impact on your overall marketing performance. This means that 2019 has been a big year for taking a new approach… Continue reading 2019 PPC Stats All Marketers Should Know
