Consumers are spending more and more time streaming on social apps. As of June 2021, the amount of time spent streaming on TikTok is now greater than the time people spend on YouTube, according to analytics firm App Annie. In the United States, time spent watching videos on TikTok is just slightly more than time… Continue reading Are People Spending More Time Watching Videos on TikTok Than YouTube?
Things to Consider Before Hiring a Marketing Firm
Thinking about outsourcing your marketing? It’s a decision that makes sense for many businesses because it frees you up to do the things that you’re good at. If you hire a marketing agency, you’re trusting them to build your brand for you, so it’s not a decision that can be rushed. Before you hire a… Continue reading Things to Consider Before Hiring a Marketing Firm
Reasons Small Businesses Should Hire a Marketing Agency
Many small businesses struggle with whether to do their own marketing or hire outside help. While you understand that marketing is needed if you want to attract customers, you may not fully grasp what’s involved in creating and following a strategic marketing plan. A marketing agency can help you create a marketing plan that generates… Continue reading Reasons Small Businesses Should Hire a Marketing Agency
Soft Metrics for Facebook Ad Optimization
Facebook ads give you a way to reach a wide audience and boost traffic to your website. To get the results you’re looking for, you need to continually optimize your ads. If you’re relying solely on Facebook’s reported data, you shouldn’t be because it’s not completely accurate and some of it is delayed. If this… Continue reading Soft Metrics for Facebook Ad Optimization
Should You Hire a Digital Agency or an In-House Marketing Team?
If you don’t market your business, customers may not find you and may not be able to buy your product or service. To be competitive and build strong customer relationships, businesses can benefit from the help of expert marketers. Once you recognize that your business will benefit from marketing help, the next question is whether… Continue reading Should You Hire a Digital Agency or an In-House Marketing Team?
How to Prepare Your Email Marketing Strategy for Apple’s Mail Privacy Protection
Apple’s June 7th announcement on mail privacy protection is giving marketers a heads up that changes to the effectiveness of email marketing may be ahead. A “Mail Privacy Protection” tab is a new feature to be added within the mail app of iOS15 and iPadOS 15 as well as watchOS8 and macOS Monterey. It will… Continue reading How to Prepare Your Email Marketing Strategy for Apple’s Mail Privacy Protection
Why Corporate Brands Should Partner with Softline Solutions
We Know the Complexities of Building Brands Whether your company is just getting started building a brand from the ground up or you’re an established national enterprise brand, Softline Solutions can help. We can show you how to build a bridge between the product or service you have to offer and the audience you’re trying… Continue reading Why Corporate Brands Should Partner with Softline Solutions
Improving PPC Advertising with Google Smart Bidding
PPC advertising can be a very effective way to build your brand, but it can also be a tricky tool to master. Common mistakes include bidding too much on certain keywords, which may rank well for a short time, causing businesses to quickly spend their entire marketing budget. At the opposite end of the spectrum,… Continue reading Improving PPC Advertising with Google Smart Bidding
Explore the Launch of LinkedIn Marketing Labs
If you’re like many other marketers, when you think of advertising on social media, you probably think of Facebook and Instagram first, but there are many other options. LinkedIn can generate many qualified leads and is a platform that shouldn’t be overlooked. If you don’t feel that you have a good grasp on LinkedIn advertising,… Continue reading Explore the Launch of LinkedIn Marketing Labs
5 Signs It’s Time to Outsource Your Marketing
You and your team know your company better than anyone, but does that mean you should take care of marketing your business? Think about the many possible strategies that you could pursue to market your business along with the time and money you’d have to invest to master them. It’s not realistic that you can… Continue reading 5 Signs It’s Time to Outsource Your Marketing
